Focus magazine

1418 Words6 Pages
History of The Company LIBERIS PUBLICATIONS S.A. was founded in its current legal status on the 2.6.1986 (Official Gazette 2324/11.6.86 S.A.s and LTDs Issue) by Antonios Liberis, with the goal of becoming involved in the sector of publications and presswork. In the course of all these years, the company has had a spectacular development, dynamically moving in the sector of publications, launching new and successful magazines that conquered the top ranks amongst their competitors. In addition, by concluding strategic alliances with large foreign companies of the sector, the most noteworthy of which being the participation of the Groupe Edipresse, the Swiss publishing group in the share capital of the company since 1998, and by founding or acquiring shares in new or well-established companies in this market, this company has fortified it position in the Greek publishing market and now expands its activities in new sectors. Today, it is one of the largest publishing companies in Greece, chartered in the stock exchange and heading a group of 2 companies (Mother company and Libecom S.A.). This group employs in total approximately 400 employees, with activities covering a broad spectrum in the media field, from the publishing sector - where it holds a leading position with 24 publications in the Greek market. In addition, the company holds 50% of DESMI PUBLISHING S.A., a company with experience in the field of publications and 10.05% of the daily and periodic press distribution company ARGOS S.A. In March 2000, the second international collaboration of LIBERIS PUBLICATIONS with GRUNER UND JAHR/MONDADORI publishing houses was put into effect with the publication of the scientific magazine FOCUS. This magazine aspires to make the reader become more involved in issues of science, technology, the environment, as well as historical issues. The way, in which all the topics are presented, in conjunction with impressive graphics and photos, has made this magazine not only impressive, but also easy to understand. Environmental analysis Marketing environment Doing a brief environmental analysis we have to examine the 6 basic forces that affect the environment · Political forces Due to the fact that the specific magazine doesn’t have any political articles with the only exception towards its tendency to protect the environment is not affected by political forces in Greece. · Legal forces There aren’t any real limitations that affect this specific magazine especially due to the fact that European legislation is currently stronger than the national one as we observed after the last periods legal adventures
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