Focus groups will be extremely useful in finding information about the PC/Tablet market because group dialogue tends to generate quality information. Participants’ experience and insight will cause others to share personal experiences and perspectives that will aid in gathering vital information. Using a focus group over other methods of research assures that insight will be provided that researchers know little about. These participants are invested in the issue and hold great knowledge and experience. These groups also provide representation of diverse ideas and personal opinion. This is generally a low cost and effective way to generate a great deal of important information. The only foreseen limitations in a focus group are that they way become sidetracked, dominated by a few members, or bias. These issues can all be overcome with the use of a great moderator. A focus group will provide qualitative research using participant’s perceptions, opinions, beliefs, and attitudes towards the PC and tablet market.
The focus group will be conducted with voluntary participants under confidential practices. The participants must feel respected and feel that their thoughts and ideas are valued. Some very broad and open questions will be asked so that participants can keep talking and facilitate the flow of ideas. The rules that will help establish a great and helpful outcome will be as follows. Only one person talks at a time, this will prevent ideas from being lost under another’s voice, or confusion that could imbalance the free-flowing atmosphere. Participants must feel comfortable, and know what they share will be confidential. This will help gather the most honest responses. It is important for all ideas to be equally represented, by...
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...portable devices be improved?
j) What academic software do you use with your portable device on a regular basis?
Thank you for your participation and input today. If anyone would like to ask us any questions, feel free to stay after and ask us. Please see the main office before you leave to pick up your Cougar Dollars. We have concluded this focus group.
Develop a discussion guide for this
focus group. Use the sample discussion guide in the textbook as a template. Choose two other qualitative methods to gain further insight into HP and the PC market. Give details on how you would go about conducting the research using these two other qualitative methods. Be very specific, step by step, how you would conduct this research. This section should be 4-6 pages and describe the various techniques you would use in your research design.
Overall, I feel that my focus group discussion was a success. I was able to put together a reflection of the process that covered teaching practices and conceptual framework ideas that were used by their IC’s. The teaching practice discussed was The Big Four and the Conceptual Framework consisted of the teacher’s experiences with valuing diversity, technology integration, and practicing professional ethics in the classroom.
The methodology of this research project included both qualitative methods and quantitative methods. The qualitative methods were used for primarily background information and specific examples of respondents that would be considered part of the target market. The quantitative methods included a distributed survey and a collection and analysis of the results using statistical software.
Then, K.L., Rankin, J.A. & Ali, E. (2014). Focus group research: What is it and how can it be used? Canadian Journal of Cardiovascular Nursing, 24(1), 16–22.
Lastly, the research team used the focus group method. By conducting a focus group, we could receive answers with greater depth to gain more insight from survey responses. The six participants provided valuable responses regarding key areas of motivation, satisfaction and improvement the Aquarium could consider for future research.
The current study will be conducted through the focus group method. It was deemed appropriate for the research investigation because, focus groups are a distinctive and convenient¬ method for gathering qualitative data. They explicitly use group interaction as a part of the method. It encourages participants to be active and exchange their knowledge and ...
The first, focus groups, interviews conducted with 8 to 10 people with a trained moderator following an interview guide, a common useful approach for acquiring health care information. Also, useful in examining a wide range of sensitive health care issues. Second, probability sampling, units selected by chance, the sample’s reliability, and does not require detailed information about the population surveyed. The third option, mail surveys, inexpensive way to contact individuals over a large geographical area, provide anonymity to the respondent, and eliminate interviewer bias.
Focus groups can be used in my Applied Project, and in general, to gain a more accurate idea of how people feel or think. Bryman and Bell (2015) point out that when an interviewer only has one person to interview, that person may say untruths, knowingly or unknowingly, and in a group setting others are more likely to call that person out. More than one person allows individuals to possibly dig deeper in how or why they feel or think a certain way because people tend to feed off of each other and can bring discussions out of others. I may gather a bit more how followership is viewed, dealt with, and ways to improve the understanding and actions of various followers.
3) As usual, the last part of the case study will focus on the current PC markets. Do some research in this market and pick up one major player (Dell, HP or IBM) to analyze their development strategies. For example, the merge of HP and Compaq, the deal between IBM and Leveno, or Dell's middle-age problems (decreasing marginal profits, product recalls, etc.)
Stewart D. W., & Shamdasani P. N., (1990), Focus Groups: Theory and Practice, London, Thousand Oaks, New Delhi: SAGE Publications
Creswell, J. W. (2013). Qualitative inquiry and research design: Choosing among five approaches (3rd ed.). Thousand Oaks, CA: Sage.
Focus groups are a qualitative form of marketing research that can help a marketer assess consumer needs and feelings in a way that simple questionnaires can not. In a focus group, you bring together a small group to discuss issues and concerns about the features of a product. Participants are usually paid a fee for their time. A marketer can gain valuable information such as gaining a customer’s attitudes and determining advertising persuasiveness. The group is typically run by a moderator who maintains the group's focus. Some recent topics of interest regarding this subject are focus groups for advertising, Online focus groups, and political focus groups.
The informed consent slip will be included in the letter containing the information about the study and the focus groups, which will be signed by both the participant and the researcher prior to the commencement of the focus group interviews. This is to ensure that participants are making a voluntary and informed decision to be involved in the research, with a clear understanding of the purpose of the study and the risks and benefits involved. In addition, voluntary consent will be explained to the participants, informing them of the voluntary nature of participation and their right to withdraw from the study at any stage without question or
Purpose: to explore the potential contribution of focus groups; reviews their contribution to date and makes some recommendations regarding their future use.
...ipants were the students with Shanghai background, who studied abroad. Group study room in the Leicester’s library was a good choice for focus group. It was a competitive formal focus group.
Samsung will also include consumers, as key external stakeholders, in the research and development focus groups to best incorporate consumer opinion and demand into areas of the project including development, marketing, and distribution. This will help Samsung create and deliver a product that the customers want. It will also help identify consumer needs for the new smartphone’s use as consumer inputs will help shape and drive the technological innovations that Samsung is aiming to deliver with its new smartphone.