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Five Strategies Of The Five Products Of Coca-Cola And Coca Cola

Satisfactory Essays
The five products we have selected are as follows:
1. Marlboro lights (International)
2. Extra sugar free pepper mint
3. Lays chips
4. Coca Cola
5. Caltex Petrol Pump

Marlboro lights
• I have been smoking Marlboro lights International for about 4 years and it’s quite light as compare to other cigarettes. Due to the sensitivity of my throat, I smoke Marlboro. In between I switched to Dunhill Lights International but it didn’t suit me.
• The quantity of tar is very less as compare to Dunhill lights but on the negative side it include 1mg nicotine in it.
• As being a loyal customer, I am very much satisfied because of its smoothness and fresh aroma of tobacco.
• As discussed before I tried to switch to other brands but it didn’t suits me at all. So as long as I am smoking I will continue Marlboro Lights as my cigarette brand.

Coca Cola
Pepsi as compare to Coca Cola is sweeter and that’s the only reason I purchase Coca Cola over Pepsi. It gives a sensational taste with Marlboro lights.
• As it include caffeine which helps me to stay awake for some longer time but negative aspect is that it gets very addictive from time to time.
• A chilled Coca Cola in hot summers always gives a level of satisfaction. It is very refreshing and does give a sensation of happiness in hot weather.
• Definitely I have my full intention to pursue this product because of it taste and less sugar content as compare to Pepsi.

MARLBORO LIGHTS
Subliminal Messages
The concept:
Subliminal messages are said to be hidden messages within the media we see and hear. (most often said to be in movies and rock music) these messages are thought to speak to our subconscious mind through our waking mind without our knowledge.
Words or messages communicated at a l...

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...rience.
The Values that Coca-Cola wants to stress are family, friendship, happiness, exercise, and being cool. Their product appeals therefore to a broad range of people. It is a product for everyone, every time, everywhere. Coca Cola used bright and vivid colors as in red which is not a normal red but a trade mark red. Which helps in preserving our memory whenever we hear a word or see a color red.
Most of the movies I saw recently does include Coca cola as in a logo of Coca cola or someone is drinking it which triggers me to buy it more often or sometimes I go to the market in between of a movie to buy Coca Cola. So subliminal advertising also helps to buy things more often.
Coca Cola has done product positioning in mind so wonderfully as in whenever there is a happy moment or a match I always popped out Coca Cola as it has become a trade mark of my happiness.
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