Analyse and present research information Part A: Prepare to conduct research The first part of this assessment task requires you to develop a brief for the Manager that summarises member feedback, as well as identifies the research that you will conduct. Your assessor will provide you with the feedback register. Fitness centre member feedback brief According to the collected and analysed fitness centre members’ feedback, below are the summary of the analysed results: • Customer satisfaction level is rated 4 out 10. • Fitness centre staff customer service level is rated 2 out 10. • Members attitude towards pricing is rated 6 out 10. • Customer loyalty level is rated 4 out 10. • Customer attitude towards fitness centre programs is rated 3 out …show more content…
It helps to identify the trends for body building, exercising and Pilates programs in terms of demographic, psychographic, geographic, volume of purchases and frequency of purchase. Intended methods of research will be: • documentation reviews: all the relevant and required business reports and documents will be used for reviewing. These documents include staff training analysis reports, sales reports, customer surveys, staff surveys, business operational plans and annual financial reports. • focus groups: a group of key business stakeholders are invited to attend the focus group meetings to discuss the current business operation performance, business issues, customer service problems, improvement of the current product lines. All the stakeholders’ contribution and recommendations will be recorded for further business decisions. Intended methods of research Why they are suitable for the research 1. documentation reviews They are the direct and relevant business reports and records relating to business performance, improvement and implementation …show more content…
It allows the analyst to work with a small, manageable amount of data in order to build and run analytical model quickly, while still drawing accurate finding. Sampling can be particularly useful with data sets that are too large to efficiently analyze in full. • feedback on results: both staffs and customers can provide the required feedback for the business improvement and ideas contributions. Therefore their opinions and ideas are used to make the required adjustments for the further business performance improvements. • peer review: Peer review help validating researches, establish a tool by which it can be evaluated, and increase networking possibility within research groups. • review of previous research: historical research reports and data can be used to make the refinements and more detailed analysis to identify more detailed industry trends and developments. • statistical analysis: these are more detailed and accurate data analysis methods and tools to draw out more specific research results for the analysis project. They can be classified as mean, medium, mode, hypothesis testing, data sampling
In the article “Fitness Culture: A Growing Trend in America by Sheila McClain, it speaks in detail why American have increased their interest in health and fitness. Sheila conducts a comprehensive research of the subject and provides strong statics and information from others. Since, we are an age of technology and everyone is more involved in learning we have learned that fitness matters and is a key link to good health.
The founder of Crossfit, Greg Glassman, has made “possibly one of biggest fitness trends in the world” (Wang, 2016). As it has been introduced to over “120 countries,” it has given other fitness centers such as the Rock Island Fitness and Activity Center a run for their money (Wang, 2016). I, myself, was involved in the Crossfit community and very easily became hooked to the workouts, meal plans, and the overall mindset of program. When becoming a member at a Crossfit gym, individuals gain all of the benefits and more that you would if you were to belong to a gym such as the RIFAC. Crossfit is such a popular trend in today’s world because the workouts are already designed and a meal plan is provided. In a sense, this Crossfit membership allows individuals to do little to no work. This corporation has caused many Americans, including myself, to switch from the normal gym setting and jump on the current Crossfit trend. As Glassman had previously stated, Crossfit has "broken the back of the fitness industry" (Wang, 2016). When I started doing Crossfit, I kept my membership at the Rock Island Fitness and Activity Center, but to no surprise only attended the Quad City Crossfit Motown. If this community of Crossfitters continues to grow as rapidly as it has over the recent years, it could continue to become a huge threat to facilities like the Rock Island Fitness and Activity Center. If enough people were to switch their memberships to fitness centers like the RIFAC, YMCA, and Planet Fitness to local Crossfit communities the amount of money these fitness centers would lose could put them out of business. Due to everyone’s interest in Crossfit, they would not be making enough money to keep their facility safe, up to date, and appealing for all of their amenities. The Rock Island Fitness and Activity Center would not be able to treat all their risks because of the loss in business and lack of money. As I
With America’s obesity rate on the rise a CrossFit gym that welcomes beginners, thoroughly teaches and explains each exercise and can offer a group atmosphere that’s welcoming to individuals who have never worked out before could help decrease the obesity rate. The group aspect of CrossFit is beneficial because it’s a motivator to keep attending workouts and to reach the goals you have personally set. Attending a CrossFit gym could also be a motivator because not only is the coach pushing them to get through the workout but the other members of the class are pushing each
Instead of trying to persuade customers to buy what the LA Fitness has already produced, the marketing department has decided to produce a product for families not just individuals. The corporation has decided to do this through research. Consumer needs and wants became the firm's primary focus. This consumer-orientated marke...
Data can give you quite a bit of information about your customers. By examining it, you will be able to begin to see patterns and learn the habits of your customers. This could mean that you are able to provide the correct number of products at the perfect time instead of having a shortfall or being left with additional stock long after interest has fallen in the product.
Black, Tamara. 2008. Exercise and Fitness in a U.S. Commercial Gym.Ann Arbor, Mich.: University Microfilms International.
As the media bombard the American public with unrealistic images, a new obsession with fitness has hit the markets. With more and more people aiming to lose weight, the fitness industry has been pressured to accommodate the high demands for efficient and entertaining workouts. This greater variety of work-outs hitting the market is a result of the diverse types of people who are trying to get in shape. Health clubs are no longer only for those 20-30 year olds who are in competitive training or those who need to be fit as a job requirement. Instead, these facilities are now packed with people of...
Through a wide variety of product offerings including: personal training, nutritional counseling, and behavioral modification counseling as well as group cooking, fitness, and healthy living classes we offer a full-service experience to our members. Our fitness and wellness center is intended to be a place where everyone wants to go and bring friends, family and co-workers. We provide state-of-the art equipment, personal training, access to registered dieticians, and a behavioral sport psychologist who aide in our development of new training methods and skills.
Findings: A. Top Trends of the Fitness Industry: This paper explores the trends of the Fitness Industry (NAICS Code 713940). The top trends in the Fitness industry include promoting new exercise modalities to include: mind/body exercises (such as Tai Chi, Pilates, and Yoga); appropriate exercise modalities for the aging population; and programs designed for children. In addition, there is a trend toward opening upscale fitness facilities at luxury hotels. Finally, there is also a trend for large corporations to offer worksite health programs which including promoting fitness through the use of wearable fitness devices, which will be addressed in this paper.
Extant data analysis: documents and records such as sales reports, customer surveys, safety reports and concentrating on performance outcomes.
5.0 Marketing Lifetime Health & Fitness’s marketing strategy goal is to remind the target market how working out adds the more years well lived. The more years well lived can be achieved through attending Lifetime Health & Fitness’ group classes or by booking a personal training session. It has decided to market these elements through newspaper advertising, direct mail marketing, internet marketing, sales promotions, promotional events, as well as some unorthodox vehicles of marketing efforts to catch the attention of the fitness centers’ target audience. 5.1 Promotional Tactics and Timing Lifetime Health & Fitness will be promoting the health benefits and more years well spent by staying healthy and coming to see a personal trainer. The tactics
At the start of the project the problem is defined by the consultant and confirmed by the client. The next step in the consulting process is data collection via a variety of methods. The process of data gathering can be both long and tedious and thus it is essential that consultants attain quality over quality. Some of the most frequently used techniques include group data gathering, interviews, focus groups, surveys, compiling existing documentation and on-site observation. Also some of the common tools used include the STEP analysis- a framework that reviews the external environment by focus on social, technological, environmental and political factors, the SWOT analysis that focuses on the strengths, weaknesses, opportunities and threats relating to the organization, trend analysis and the identification of core competencies.
Saunders, M., Lewis, P. and Thornhill, A. (2010) Research Methods for Business Students, 5th Edition, Pearson Education.
From this case study the analyses are made on the following questions asked. The Questions that are asked are following:
The Importance and Appropriateness of Utilizing Different Methodologies for Research. Introduction The process of research entails the logical as well as systematic search for useful data and information with regard to a specific topic (Jha, 2008). It is also comprised of the investigation of the best, most cost effective and appropriate solutions to both social and scientific issues, following an objective and logical analysis. Jha, (2008) defines research as the search for knowledge and the discovery of the truth. During this process, the data can be gathered from a wide pool of sources among them interviews, books, nature among others.The data can then be analyzed with the appropriate data analysis tools, so as to report the findings