Financial Report on the Strategy of Zotefoams

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The strategy of Zotefoams refer to the expansion through new customers for MuCell extrusion technology licensing business, partnerships or acquisitions in related technologies, products or markets and a combination of profitable organic growth of Polyolefin and HPP foams businesses. There are four key objectives of Zotefoams that explain the strategy’s core elements. • Grow – Grow sales in their polyolefin business. Sales growth in polyolefin foams grew by 8 percent in constant currency and exceeded twice the average rate of GDP growth. Company want to increase sales in excess of twice GDP growth through support customers in new application and product innovation. • Develop – Develop a HPP portfolio and MEL customer base to deliver increased margins. HPP sales increased by 51 percent to 3.60 million. Company see potential to increase margins and high profit in HPP portfolio so they tend to further invest in markets, products and technology from these high growth opportunities. • Improve – Improve their return on capital employed. Pre-tax return on capital employed (ROCE) rose to 20.8 percent in 2012. ROCE is a suitable benchmark for them because a result of lower of ROCE might occur in each year and the longer term shareholders expect a return over their risk. • Profit – Increase their operating margins. Group operating margins grew to 12.8 percent of sales. The polyolefin foams margins and HPP business were increased whereas the increased investment of MEL was loss. Therefore, they want to achieve in operating margins. However, they plan to keep on the same four key objectives of business, although the high levels of capital expenditure planned will impact the return on capital employed. Moreover, they extend the site of Croyd... ... middle of paper ... ...igh liabilities from the increasing of interest-bearing loans and borrowings in 2012. It might difficult to control and conduct this debt” Question 3: What are the company’s plan to cope with these liabilities and why company decided to use this plan? “From Five year summary, the revenue, profit before tax and dividends increased continuously from 2009 to 2012. The company could make the market to see the potential of the company in the future” Question 4: Do you have any plan to keep this improvement of performances in the future? “Company plan to keep on the same four key objectives of business (Growth, Develop, Improve and Profit), although the high levels of capital expenditure planned will impact the return on capital employed. Question 5: Why the company decided to keep on this four key objectives, although it will impact the return on capital employed?

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