Financial Case Study: Icici Financial Asset Management Company

ICICI Prudential Asset Management Company:

ICICI Prudential Asset Management Company is the second largest Asset Management Company in the country. ICICI Asset Management Company Limited mainly concentrates on bridging the space between savings and investments. ICICI Asset Management Company also creates a long term wealth through a range of simple and relevant investment solutions for investors.

Asset Management Company serves to portfolio management services for investors which have spread across the country. ICICI Asset Management Company is considered as a co enterprise between ICICI Bank and Prudential Plc. ICICI Bank is well known and trusted name in financial services in India.

Axis Asset Management Company:

While it is true that what matters to investors are returns, to comprehend the robustness of the potential for returns on a consistent basis, investors also need to understand 'how' these returns are achieved.

 The 'how' encompasses a fund house's philosophy, its organization structure, quality of people, processes, governance standards, investment style, strategy and client servicing, among others. Comparing a scheme's performance with its benchmark is an objective method of assessing its performance.

 However, investors should compare performance across time periods to make a fair judgment. In conclusion; investors need to form their view about a fund house on the basis of multiple parameters and not just returns.

 Only the fund house's pedigree, philosophy, mission, vision, quality of processes, distribution reach, customer service and performance compared to benchmarks can give the investor a true picture of its

The efficient functioning of any business is based upon the foundation of a robust organization structure that operates smoothly and with the necessary controls over activities. Area of operation is includes the quality and obligation or commitment of the owner or sponsor, quality of the executive management, and the role and effectiveness of the board of trustees. The Asset Management Company is also determined on its ability to adopt absorb and incorporate technology beneficially, expand its distribution network, reduce losses and retain talent. The financial strength of the mutual fund house can be measure from its annual reports an investor can determine the strength of the organization by looking at its reach and processes used to benefit the end