With rights to set up McDonald's restaurants, he set up his first franchisee outside of Chicago and slowly expanded into other states. By 1959 there were 68 new McDonald restaurants, bringing the total to 102 locations. The development in the use of automobile contributed greatly to McDonald's achievement. Success only continued due to the company's clever marketing skills and being able to meet the customer’s demand. In 1961 Kroc paid the McDonald brothers $2.7 million to make the restaurant business his own and sought to make McDonald the number one fast-food chain.
Since it’s foundation in 1954, McDonald’s has satisfied the customers with its main product, hamburger. With having more than 35,000 restaurants located in US, Europe, Canada, Asia Pacific, Meddle East and Latin America; it serves 52 million customers daily (McDonald’s 2006 Annual Report, 2007). 1954 was the year that reshaped the concepts of fast food industry. Fifty two year old milk shake salesman, Ray Kroc envisioned the idea of creating a hamburger product and delivering it to customers in very short time; when he visited his client McDonald’s. By that time, McDonald brothers were operating a restaurant which sold burger, French fries and milk shakes and was efficient but was limited to small scale operation.
Background and History McDonald’s restaurant was founded by two brothers, Richard and Maurice (Dick and Mac) McDonald, in 1940. They initially opened the restaurant under the name McDonald’s Barbeque which was located in San Bernardino, California. The McDonald brothers had a vision of a drive-in restaurant that focused on quality food and good service. They served a simple menu consisting of 20-25, mainly barbeque, items. In 1948 after eight years of operations the McDonald 's brothers discovered that the majority of their revenue was coming from hamburgers.
The Four Functions of Management One would be amazed to hear that 48 million customers are served everyday in 119 countries at a McDonald?s and as of 2004 there were 31,561 system-wide restaurants (2005 fact sheet). Being enrolled in a management course, one automatically begins to think about how many managers there must be in place to manage all those locations. Though McDonald?s is a franchise and all restaurants are individually owned, the four functions of management are still important factors which enable the operation of a store to be successful. In this paper we will discuss how globalization, technology, and diversity impact the four functions of management which are: planning, organizing, leading, and controlling (Bateman et al, 2004). Globalization Globalization is a process of interaction and integration among the people, companies, and governments of different nations.
A milkshake machine vendor came into their small restaurant one day, his name was Ray Kroc. He saw how much potential the restaurant has, so he bought it out and opened one of the first franchises. Within the first year of Ray Kroc buying it, there were one hundred and two locations all around the world. McDonalds currently is one of the largest fast food restaurants in the world and currently has served over sixty four million customers through one of their thirty two thousand sites. It has almost become a way of life for America.
That year, he founded the McDonald’s system incorporation and later, bought the exclusive rights to the McDonald’s name. From then, many McDonald’s restaurants opened across the U.S. as well as in other countries. It is currently ranked number one as “the biggest fast food chain across the U.S.” (McConnell, Bhasin Par.
With more than fourteen thousand restaurants in the United States and thirty-four thousand in the world also according to Statista. A company with that many stores can make money and stay popular. (Topic) McDonalds started out in California in 1955 and in just 70 years became one of the most well known fast food places around the world. According to the book, Fast Food Nation: The Dark Side of The All-American Meal, "More people recognize the golden arches more than the cross" (Schlosser) With the golden arches dominating the skylines, consumers notice the bright yellow arches and tend to gravitate towards
CBS Interactive Inc., 05 Jan 2004. Web. 14 Jan 2014. . Kushner, Jason, ed. "Fast Food and Obesity Epidemic.
McDonald’s corporation is the largest fast food hamburger chain in the world serving more than fifty eight million customers daily. The well known business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald at 1398 North E Street at West 14th street in San Bernardino, California. Their introduction of the “speedee service system” in 1948 established the principles of a well known fast food restaurant. The original mascot of McDonalds was a chef hat on top of a hamburger who was referred to as “speedee”. In 1962, the Golden Arches was introduced replacing Speedee as the universal mascot.