Final Project

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Introduction (SV) Richard and Maurice McDonald opened the McDonald’s corporation in 1940, but the organization did not become founded until 1955 when Ray Kroc joined the company as a franchise agent. And now it is one of the leading global fast food restaurant corporations. The organization currently has more than 400,000 employees and its headquarters is located in Oakbrook, Illinois. Their mission statement on their website states “McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience” (McDonald’s Mission and Corporate Values.) Their objectives coincide with their mission to consistently provide customers with good tasting food at an affordable cost, to be socially responsible to the communities in which they serve, and of course to keep their shareholders satisfied with high returns. McDonald’s is currently at a phase in the life cycle where the question is, can they continue to grow? Recent news announced McDonald’s is considering extending their breakfast hours to accommodate the needs of their customers because eating habits change. This can have a positive impact on their sales however; the challenge is in their kitchen operation. McDonald’s is seeking better ways to increase profit due to the slow sales and the growth of health conscious Americans. Major Goals and Philosophy (AB) McDonald’s mission statement is a statement with a purpose. It clearly identifies the actions of the organization, points out the o... ... middle of paper ... ...14. Web. 07 Apr. 2014. Michaels, Jillian. Slim for Life. New York: Harmony Books, 2013. Print. Ray Kroc: Founder's philosophies remain at heart of McDonald's success. (2005). Nation's Restaurant News, 20-28. Smith, Melissa D. "Better Nutrition Magazine :: Supplements, Nutrition, Recipes, Personal Care :: Features :: Feature Articles." Better Nutrition Magazine :: Supplements, Nutrition, Recipes, Personal Care :: Features :: Feature Articles. N.p., 2012. Web. 01 Apr. 2014. Retrieved from . Wiscombe J. McDonald's Corp. Workforce Management [serial online]. November 2010;89(11):38-40. Available from: Academic Search Premier, Ipswich, MA. Accessed April 7, 2014. “Working Here”. McDonald’s Corporation. Web. 18 Mar. 2014. Retrieved from

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