Choosing A Good Channel for Film Industries in Indonesia
INTRODUCTION This paper is trying to seek the possibilities of developing commercial distribution links for alternative film in Indonesia for present and future. Although in big scale alternative film is within the area of non-commercial terms and obviously need external support (because its characteristic as an important avant-garde in culture development and film expression), but if we try to see on commercial distribution side from these films, they can be one supporting factor to the alternative film development world in Indonesia, it also open the possibility of alternative film makers development them selves. .
MAIN ISSUE LITERATUR REVIEW Channel Distribution Channel distribution is sets of interdependent organization involved in the process of marketing product or service available for use or consumption (Kotler, 2006). Channel’s advantages Instead of did everything in a house by producer themselves, Producer gain several advantages if they would like to use intermediaries. Below are the advantages (Kotler, 2006): Many producers lack the financial resources to carry out direct marketing. Producers who do establish their own channels can often earn a greater return by increasing investment in their main business. In some cases, direct marketing simply is not feasible. *Distribution Channel-Strategy* (www.tutor2u.net) The factors that influence the choice of distribution channel by a business: The willingness of channel intermediaries to market product is also a factor. Retailers in particular invest heavily in properties, shop fitting etc. They may decide not to support a particular product if it requires too much investment (e.g. training, display equipment, warehousing). Another important factor is intermediary cost. Intermediaries typically charge a "mark-up" or "commission" for participating in the channel. This might be deemed unacceptably high for the ultimate producer business. A key question is whether the producer have the resources to perform the functions of the channel? For example a producer may not have the resources to recruit, train and equip a sales team. If so, the only option may be to use agents and/or other distributors. Producers may also feel that they do not possess the customer-based skills to distribute their products. Many channel intermediaries focus heavily on the customer interface as a way of creating competitive advantage and cementing the relationship with their supplying producers.
Movies today are extremely expensive to make and are typically financed through either film studio contracts or from investors willing to take a risk. In order to be successful, movies need to be marketed and distributed either under contract by the film studios or by companies that specialize in such services. The aspects of financing, marketing and distribution of films have changed between the studio and independent systems over the years as the evolution of the film industry took place.
The invention of television affected filmmaking in America financially by a great decrease in audience attendance due to movie goers choosing to watch TV in their own home. Amid the 1950’s, specific elements were employed by the film industry to bring the audience back to the movie theater such as film innovations, marketing gimmicks and adult-themed movies. In order to compete with television, the production code changed as film studios began releasing films to theaters that would show films that were not approved by the Production Code Administration (PCA). American cultural and social tensions were reflected in films of this time as risqué topics were being more openly discussed instead of being swept under the carpet.
Indirect sales channel, which serves smaller retail outlets and more rural areas, was generating low sales (PharmaSim case, n.d, p. 26). Management team noted that direct sales yielded more profits when compared to indirect sales. It was decided to decrease indirect and increase direct SF.
The Australian Film Industry has been around since October 1896. The first full length feature film, in 1906 was ‘The Story of the Kelly Gang’. Australian Cinema has only become a much larger industry in like past 10 years with ‘Sanctum’ being Australia’s 10th largest film in the US Box Office history with its exceptional 3D technology and exquisite photography. ‘The Sapphires’ which also had a strong impact on Australian viewers did not reach the capacity of gross making in the US Box Office. The Australian Film Industry has become in crisis because without the Australian movies having an impact on the Australian viewers as a minimum, the money used to make the film will not have profited from the tickets bought to see the actual movie. In this essay I will explain how ‘Sanctum’ and ‘The Sapphires’ can be used in reference to the Australian Film Industry crisis and reason’s for how and why the Australian Film Industry has hit a crisis in film making.
In addition to the change in behavior of consumer, many companies or retailers change the sales channel combinations. The greatest impact of the Web-bases electronic revolution has occurred in companies adopting the click-and-mortar approach. Click- and-mortar is one the strategy used by the companies or retailers that they continue to conduct their business in the physical locations and have added the electronic commerce component to their business activities. According to one study, 37% of United States retailers are selling through a combination of the internet, in stores and catalogs. This represents a growing demand for the business-to-customer package delivery service.
Media is very powerful. It devoured the major industries of the modern world. Everything from television shows to social media networks is under the umbrella of almost omnipotent media. The most interesting fact is that people have been addicted to it since long time ago, and this addiction keeps expanding exponentially. What attracts people so much? How media is capable in controlling society so well? Why everyone is so dependent on it? The uses and gratifications research can be very helpful to find out answers to all these questions, as this type of research seeks to understand why and how people actively seek out specific media.
Unlike other competitors that fear multiple products may lead to sales cannibalization, AliCorp distinctively produces several lines of product in each category that cater to premium, mainstream, and value consumers. Furthermore, AliCorp’s distribution capacity is virtually unrivaled by any other competitor. AliCorp has been able to negotiate deals with distributors to exclusively sell only products in their portfolio. In fact, 48% of AliCorp’s total distribution come from such exclusive contracts with the remaining coming from a mix of wholesalers, supermarkets, and non-exclusive distributors. This strong omni-channel distribution strategy has allowed AliCorp to achieve superior availability in marketplaces
Throughout this paper, I will be commenting on the way Third Cinema is defined, I will comment with reference to several films to give a clear thought on this style of cinema. There will be two movies that I will be referencing,
When it comes to films, they come from various backgrounds. Sometimes a large movie studio will produce and create a film to release to the public. Other times, independent film makers will find their own source of money to make a film and release on their own independently from any attachment to a large corporation or studio. These two methods have been around for quite some time in the history of film. In the past decade alone, the expansion of independent film has grown due to the expansion and affordability of technology.
Since the development of film industry, there has been a vast variety of movies representing different values that got published. We measure the success of the movie often by the box office's result but we seems to think that we can predict the results with the popularity of the stars in production. However, it has been proven wrong often. In the articles I've read this week, I found a common theme that although many movie has different theme, but fundamentally, they are similar; also the power of star isn't as influential as we believed. The general theme I find that connected with them all is the production of movies and what makes some of them good.
...urselfers. The distribution strategy identifies the major channels through which the product will delivered and pushed through to the consumers.
In considering some of the reasons for the recent success of South Korean cinema, two further observations can be made. First, if we pay attention to the international export success of South Korean cinema, we can see that it has carved out a new route. This is based on regional markets at least as much as Europe and the United States. Second, unlike the successes of the Taiwanese and Chinese “new waves” since the 1980s, it is not based on the old European art cinema model. This raises a question about the viability of art cinema, independent feature films, short films, independent documentary, and other less profitable and commercial modes of filmmaking in South Korea. It may even lead some people to believe that those other modes of filmmaking are not an integral part of the new South Korean cinema success story. Yet, my third and final point will be to argue against this and for the importance of what I want to tentatively call “full service cinema,” including a full range of modes of production and consumption. In making this point, I want to challenge another very common assumption not only in South Korea but everywhere—the idea that art cinema and independent cinema are opposed to mainstream commercial cinema. While there may be an aesthetic opposition between them, it is a strategic mistake to translate this into an institutional opposition. Even though their philosophies may be very different, as I will attempt to outline today, they need each other to succeed.
Film was meant to show the traditions and customs of specific cultures to the rest of the world. However, because of Hollywood's need for a large market to sell a movie ...
Liang, R. (2013). Cisco channel sales and inspiration in the age of internet. Contemporary Logistics, (12), 14-30. Retrieved from http://ezproxy.snhu.edu/login?url=http://search.proquest.com/docview/1468933047?accountid=3783
2. We will use the retailer marketing channel to market our product. This type of channel is used by big retailers to buy large quantities of goods from a company. These companies can be small, medium, or large if they have the capacity to meet the retailer 's orders. In this scenario retailers, such as Wholefoods would buy our product in bulk, therefore, taking partial ownership of marketing our product. For example, Wholefoods would advertise our product in their flyer. This type of marketing is valuable because the customer always picks up a flyer when they enter the