Filipinos And The Symbolization Of Cosmetics In The Philippines

Conceptual Literature

Cosmetics in the Philippines had arisen and are still rampant today. Some may use it as for a “need” but as for others, they use it for an act of expressing oneself. Also, according to Stroud (2014), women today used make-up or cosmetics to hide flaws, to create a character and to just accentuate a particular feature. And Scott (n.d) stated that, cosmetics serve as a sign of femininity in their symbolization of stereotypical feminine values. Cosmetics, is defined as it is used or done in order to improve a person’s appearance. (Merriam Webster, 2015) Filipinos today especially women and with the help of technology and great advertising of manufacturers, they are now inclined in using cosmetics even at a younger age. The

it showed that, in summary the participants felt more anxious while wearing “class” makeup and less anxiety was felt when wearing “party” or “out” makeup, even when in class. Also, the participants became more self-aware of their appearances that made them add more products in their faces and became more dependent. Both situations affects the experiment since when in class, the participants are more aware of what they look just by over thinking it while in parties, they are much focused on having fun and for them it is more common to look less

Thousands of advertisements plague social media, radios, internet and televisions, not to mention the advertisements in shopping malls and other public areas. A study by Turner (2005), found that public advertisements of cosmetic products shape the perception of a female body. They also found that women’s body satisfaction is heavily influenced by fashion magazines. But little do they know that the images that are presented on these advertisements are heavily altered and edited to hide the flaws that exist on the model’s