Festival Tourism Essay

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There have been debates and arguments regarding authenticity in cultural tourism. Urry described tourism authenticity as “quality that emerges from an individual’s experience and is perceived rather than an objective feature of tourist attraction”. According to Henison, pressure from the tourism industry to create entertainment and seasonal profit leads to a superficial and often inaccurate presentation of history. Kowalczyk (2008) gave a geographical definition of festival tourism, stating that it is “a set of elements connected with tourists’ behaviors and their interest in authentic cultural heritage (historical monuments, folklore, sites of important events, etc.), as well as their participation in a broadly understood contemporary cultural …show more content…

The festival features collections of the trademark hand-painted smiling masks, street dances, parades, pageants and food festivals. It is a very festive and colorful festival. Uniquely and ironically, the Masskara festival originated due to crises in Negros Occidental; the depression of sugar cane industry—the primary source of income to most Bacolenyos at the time and the sinking of the MS Don Juan, a Negros Navigation luxury liner which resulted to hundreds of deaths. The Bacolenyos used a smiling mask as a symbol of the festival, and to represent the happy spirit of the Bacolenyos despite the economic hurdles in the sugar cane …show more content…

The festival now not only consists of masks and dances, but also competitions such as mask painting contest, beauty pageants, photo contests as well as singing and dancing contests— the street dance competition being one. There are now concerts and shows sponsored by big brands, network providers and TV networks. Major airlines also sell promo plane tickets from Manila to Bacolod that are specially-priced for Masskara and can be purchased as early as March, when it is cheapest.
The 2012 Masskara festival also embraced the perks of technology, as it was broadcasted on national TV via satellite and for all the people in the world to see, it was also streamed online. Innovation is necessary to keep the festival tourism industry going, but keeping the traditions of each is another equally necessary and crucial

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