Feminist Objectification Essay

668 Words2 Pages

Objectification is an issue that has become of great concern in our contemporary society with the rise of feminist jurisprudence. Concisely, objectification occurs in circumstances where people are treated as objects in societies. The people who are the victim of objectification are chosen based on their sexual attractiveness, generally women. Many companies and other corporate societies have greatly invested on advertisements that features an individual in nude images.The people used in the advertisement are used as instruments for the benefit of the objectifier. Some of the ads, you see in public places share similarity to pornography images. Objectification is an act that ought to be construed as unethical, immoral and needs to be outlawed. …show more content…

http://prof.chicanas.com/5Q/wp-content/uploads/2015/03/Dolce-Gabbana-Fas... The advert of D&G that was used to advertise the spring/summer attires in 2007 showed more than what met the eye. The advert is particularly vexed and controversial because it takes the form of a sex scene; where four men are preparing to prey on one lady.The advertisement portrayed a woman with scintillating features pinned on the ground by a well-built man without any belly protuberance, the like of which many men and women feel enticed to see. The appearance of the woman in the photo reveals a inferior person held by a strong man; this reveals that society view women as generally weak creatures.Thus, the advert suggests that the women role in the society is passive in nature and rather subordinate, and they should remain silent. Additionally, the advert shows the woman being submissive to men. Men, on the other hand, are regarded as strong, authoritative, and dominant. Gender oppression towards female has been transpiring since the inception of history. Although society paragon have had profound changes, women continue to be oppressed by their opposite. Since media plays such an immense role in our daily lives, this ad has a huge significant on this issue. (Miss

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