Advertising creates an entire worldview persuading women to emulate the images they see all around them. In order to create a market for their products, companies constantly prey upon women's self esteem, to feel like they aren't good enough just the way they are. This makes women constantly feel stressed out about their appearance (Moore). Advertising has a negative effect on women's body image, health, and self-esteem. Advertising creates a mythical dream world where there are no problems, everyone is beautiful, and has money to spare.
The media as well as our own issues with self-image has pushed the fashion industry into the multi-billion dollar machine it is today. According to Susie Orbach, women are urged to conform, to help out the economy by continuous consumption of goods and clothing which are quickly made unwearable next fashion season styles in clothes and body weight. With the exploits of too thin women on magazine covers, these are the women whom we have chosen to look up to as what normal is even though the average woman is a size 12. We are starving ourselves to fit the ideals of what is visually put out there by the media and what the fashion industry wants us... ... middle of paper ... ...oap real beauty campaign gives us hope that women’s ideas of themselves and what is considered beautiful can be attainable unlike what the media wants us to believe. This campaign promotes women, especially young girls to be comfortable with their bodies by establishing good body image and positive self-esteem.
Unfortunately, it is becoming accepted that society should indeed look like television actors. There is essentially no one in this medium saying that it is okay to be oneself, to look how women want to look and feel good at the same time. What society must do is tell the beauty industry, tell the magazines, and tell Hollywood that what they are doing is not acceptable. The image they portray is unrealistic, unhealthy, and irresponsible. However, it is unlikely that the beauty industry will loosen its grip on the minds of women and try so hard to make them think they are ugly.
Media has discovered how to make more money through the degrading of women. As the ideal body is set and commercialized through numerous mediums of media, women of different shapes feel discouraged about themselves. They get the mindset that beauty is exactly ... ... middle of paper ... ...As money is wasted, women run into financial difficulties. Moreover, women go to extreme measures to lose weight in order to change their body causing physical complications. Furthermore, eventually women face mental concerns as self worth is lost and mental health issues is gained.
This documentary shows people will do whatever it takes to be models even if you... ... middle of paper ... ...re and every aspect of a woman’s face is the source to why people approve or deprecate of women. Media affects the way adolescent girls and adult women all around the world view themselves. This is why in today’s society our generation of women is so self-conscious about their physical looks, and this is affecting their health. There are many ways in which the media inspires women to mutilate and damage their bodies. Even world famous affluent people, and everyday people which are the people that represent what women should look akin to, go to the extreme to get that perfect because of the way the media makes people agonize them.
Although presented as body positive, Dove, M&S and Skinnygirl’s advertising campaigns using “real women” still subscribe to existing beauty standards to maintain firm body margins and reject certain body types as beautiful. Even if well intentioned, advertising for beauty products is inherently not a good place to start the body positive movement because it relies on the consumer feeling like they need to improve themselves to buy the product. Instead of focusing on how to make “ordinary” women feel beautiful, the focus should shift away from the body. Women should not feel as if their beauty is their self worth.
Historically, women have been marginalized and underrepresented in many areas of the mass media, most predominately advertising. Billions of dollars annually are allocated for businesses in marketing schemes and advertising. They include subliminal messages, which most likely are geared directly at a particular gender. With society becoming more aware of the influence of the mass media, and exposure increasing, inaccurate views of gender continue to twist reality by altering viewer perception. These gender stereotypes, both visible and invisible, need to halt the casting of women in traditional and inferior roles, and begin placing them in equal roles comparable to that of their male counterparts.
While trying to live up to the specific beauty standards that are proliferated through the media by society and culture, a woman’s life is often impacted drastically both physically and psychologically. What remains similar between the bodies flaunted across the media, is that they all possess popular standards of some kind of objective beauty. Women have an aptness to fall prey to advertisers and somehow unknowingly accept the creation of such standards for a woman’s body that is unrealistic for the majority of society. Slender, good-looking models are so prominent in today’s culture that chronic exposure to them reinforces a discrepancy for women between their actual body and the ideal body. Media fuels this unrealistic image and convinces women that in order to be accepted and considered beautiful, you better be fat-less, have silky hair and a flawless complexion.
Last week, it confirmed the link between the images of female perfection that dominate the media and increasing cases of low self-esteem among young women..” (Shields,2007). The propaganda techniques such as liking, sex appeal, and celebrity endorsements are used in advertisements constantly. Commercials on television, billboards, magazines, and various other advertisement types are everywhere you look in America, and sadly it has become very important for women of all ages to try to be perfect. We come into contact with these messages every day, and the beauty industry is getting bigger and bigger. Propaganda has molded our worldly perception of beauty and will only continue to hurt us and gain from our lack of self-esteem if we allow it to.
They may find themselves imperfect and would consider the need of having those treatments. In fact, being thin is beautiful is partly correct only. It cannot apply to all females... ... middle of paper ... ... about the practical and useful ways to lose weight rather than believing all the words mentioned in advertisements. In short, the weight loss advertising has definitely caused several adverse effects that most women are already misled by the advertisements that being thin is equal to beauty. In order to redeem this undesirable situation, Government must take the initiative in educating people about the useful means of losing weight and what is real beauty.