Female Athletes Argument Essay

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On the Forbes 2015 Top 100 highest paid athletes list, only two women appear. They are tennis players: Serena Williams and Maria Sharapova. Tennis is one of the few sports in the world where men and women are paid equal prize money. However, when it comes to endorsement deals there are still major differences. Serena Williams is one of the most dominant athletes in the world, but one would not know it from her endorsement deals. According to Forbes, the 33-year-old tennis star ranks number 47 on its World’s Highest Paid Athletes list (Bergson). Serena Williams should have so many more endorsements such as Rolex, or a car brand, but she does not. Compared to her male counterparts, like Roger Federer and Rafael Nadal, she has many fewer endorsements. …show more content…

Unlike male athletes, who are portrayed to be athletic and meant for performance, female athletes are shown through their beauty and sex appeal overshadowing court performances (Liang). Susan K. Cahn, professor at the University of Buffalo, who researches the history of women in sports, would agree with Liang and say that female athletes who inherently express strength and independence which are not traditionally feminine qualities, are often categorized as masculine and lesbian. Dr. Kahn explains asserts their femininity through the media. Only a few female athletes will earn large salaries from playing sports, which causes many to embrace the media’s sexualization. Females can show off their bodies to obtain more exposure and endorsements (Corbett). If the female athlete is stooping this low for a little extra attention to get endorsements, and money, maybe sports should start considering giving more money to its female athletes. For example, Anna Kournikova does not actually make a lot of money from playing tennis, and in fact, has never won a major tournament. Instead, she has become the world’s most highly paid women’s tennis player through endorsements that emphasize her sex appeal over her athleticism (Corbett). Showing off the female body in sexual ways in public is becoming the norm, and it should not

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