In late 2000, the survivor drama film Cast Away starring Tom Hanks was shown globally and received nominations from multiple award giving bodies including two nominations from the Academy Awards the following year. FedEx’s logotype played a big role in the movie, unlike any other product or company placement on a movie, FedEx became a factor of the story; the nature of story of being stranded on an island with only FedEx packages and the island to accompany the protagonist. Although FedEx ‘s logotype was given an extensive exposure in the movie, FedEx did not pay for anything to be in the movie or for the promotion of its service. The name FedEx is already a colossal corporation in the world of courier delivery even before the movie Cast Away …show more content…
What helped FedEx propelled to the sky to reach the atmosphere of victory on its chosen field apart from the involvement the corporate personnel and on its workforce? It’s logotype. Logotype is different from a logo; a logotype is the name of the business designed in a specific manner and can stands alone as a brand however a logo is a symbol or mark that without the name of the company. The FedEx logotype is undoubtedly one of the most recognizable logotypes worldwide. Lindon Leader the man behind the FedEx logotype designed the logotype in 1994. FedEx’ radical change of logotype design from its previous versions not only significantly benefitted the delivery company but it also gave graphic designers a better guidelines in designing a successful logotype. The deceptively simple design of the logotype and its creative use of space are brilliantly integrated, the design is effective, timeless and …show more content…
In this research Landor they uncovered the truth about people disliking the word “Federal” because of its association with local government and the word “Express” as being too common and overused. Landor’s idea to shortened the name by joining the two words as FedEx since some business and individual patrons already shortening the name to FedEx. Many might already know, mostly graphic designers and logo makers, but FedEx’ logotype has an Easter egg, it is discreetly placed between the E and x. Lindon’s creative idea is to utilize the negative space between the “E” and “x”, to play with the figure and ground relationship, and that space is an arrow (Fig. 3). In an interview, Lindon detailed that he manipulated font types using two different font face, Univers and Futura, and increased x-heights on some of the characters to achieve the regular looking arrow, which is a representation of the companies attack on delivering the packages, speed and
May, M. (2012). The Famous FedEx Logo, And Why It Works. The Laws of Subtraction. McGraw-Hill. Retrieved Nov 13, from http://www.fastcodesign.com/1671067/the-story-behind-the-famous-fedex-logo-and-why-it-works
Figure 8: documents the creation of my own typeface. conventional design. Here are some images of it. Figure 8 shows one key aspect of it, which is the use of creativity as I created my own typeface. The creation of my own font has the ability to empower other designers experiment with typeface design. Figure 9 shows another key aspect of it, which is the idea of breaking down
Identification plays a major role in the establishment and maintenance of unified organizations. Aware of this fact, Kangaroo Express, a chain of convenience stores primarily located in southern and southeastern states in the United States, explicitly utilizes different terms, distributes personalized products, and identifies with one consistent logo, with the intent of unifying their employees and workplace relations. On the front page of their website, in just three sentences, the company asserts their values, for all visitors, including current and future employees, to read; the company also mentions their famous personalized “ROO Cup” and boldly includes their specialized logo for all to view. Employing George Cheney’s identification
Tresiddier, Jack. Dictionary of Symbols: An Illustrated Guide to Images, Icons, and Emblems. San Francisco: Chronicle, 1997. 120-6.
One is illustrated by the aesthetic differences between two typefaces that are included in most computers: Arial and Helvetica. Arial’s ubiquity is not due to its beauty. In fact, it is more than a copy of Helvetica (). Mark Simonson, an American graphic designer, produced an analysis of the two, which shows how much more refined Helvetica’s detailing is than Arial’s. The tail of the ‘a’ is gently curved in Helvetica, as is the first connection of the bowl to the stem, but not in Arial. Similarly, the top of the ‘t’ and the ends of the strokes in the ‘C’ and ‘S’ are perfectly horizontal in the former, but slightly angled in the latter. He also noted that the stem of Helvetica is more complex in the structure than those in Arial. The distinguishing details are so tiny that you can only see them if you scrutinize magnified versions of each character as Simonson did. Only a handful of the millions of people who use either typeface will ever look closely enough to notice them. Yet it is these subtleties that constitute Helvetica a finer example of design than Arial for professionals. Functionally the two fonts are roughly equal, as both are admirable clear and easy to read, but aesthetically Helvetica is superior and considered to be Super
One of Berry’s topics that comes close to a use of logos is found in Paragraphs XI and XII, where he makes the case of an inescapable choice that we have to make. One choice is that we can continue to promote global and unlimited free trade, which must now be protected by a huge, expensive, and worldwide police force, maintained by several or all nations. Such a police force would only be effective as it “oversways the
"Seven Top Animal Symbols Used By Company Name Generators." EzineArticles Submission - Submit Your Best Quality Original Articles For Massive Exposure, Ezine Publishers Get 25 Free Article Reprints. Web. 05 Dec. 2010. .
‘Lost in translation’ happens more frequently during the rate of globalization. The misreading of design languages is not just an issue among layperson, designers also been affected during the international cooperation. Naturally, there are gaps existing between different cultures (Jones, 2011). For example, the masterpieces of Japanese director Akira Kurosawa considered as the portraits of ideological conflicts and exhibits individual’s sacrifices for feudalism. But on their Western re-making versions, the heroism and anarchism were been emphasized instead. Just like the differences between Samurai and cowboy, design languages and signals are preforming in different way from east to west.
The cultural environment is made up of institutions and other forces that affect society basic values, perceptions, preferences and behaviors.
...forms of address, weights and measures, signs and symbols. 3rd ed. New York: Penguin Group, 1995. Print.
...an, K. S. (2000) How Packaging Shapes Brand Identities, Boxboard Containers International. (pp. 18, 19)
In 1913, C.J. Tower & Sons, forerunner to FedEx Trade Networks subsidiary FedEx Trade Networks Transport & Brokerage, begins operation as a customs broker in Niagara Falls, N.Y. It was not until 1971 that Federal Express Corporation was founded in Little Rock, Ark. In 1975, FedEx installed the first drop box for the public and since then the company developed and maintained a strategic leadership in managing a broad group of transportation services, e-commerce and other business services. The company offers integrated business solutions through a network of subsidiaries operating independently, including: FedEx Express, the world's largest express transportation company; FedEx Ground, North America's second largest provider of small-package ground delivery service; FedEx Freight, a leading provider of regional less-than-truckload freight services; FedEx Custom Critical, the world's largest provider of expedited time-critical shipments; and FedEx Trade Networks, a provider of customs brokerage, consulting, information technology and trade facilitation solutions. (www.fedex.com)
Visual elements exist in order to describe seeing pieces of art. Therefore Target’s visual elements include shape, line, and color. Circles are geometric shapes present in the design to create an area with identifiable boundaries. The two red shapes make a negative space between each other. This space thick and white and exists to separate the positive red shapes and create another ring. The classic logo consists of three homocentric circles who’s purpose is to create the illusion of rings that communicates a universal interpretation of a target. The circles utilize curved lines to create their shape, they also are there to draw our attention inward to the center of the circle. The company uses a red and white color palette. Red is a vibrant color and the powerful corporation chose the color is
Coolcargo and Frito-Lay implemented technical solutions for agricultural-products transportation following customers’ requirements. Coolcargo developed a transport-system for maintain fresh asparagus at controlled temperature from production site in Thailand to final destination in UK (UOL, 2013). Frito-Lay developed a global agile supply-chain for manufacturing and distributing salty-snacks to end-customers that allows processing agricultural-products in less than 24 hours for flavor guarantee (PepsiCo, 2013).
FedEx is one of the world’s largest freight companies it is based in Memphis, Tennessee and employs more than 290,000 employees and contractors worldwide.