I will discuss what needs to be took into consideration regarding location, target market and pricing. The target market may be varied I shall discuss three options that my client could use to promote their product. I will use the information on promotion and advertising, and the affects of legal constraints. I will get this from using the Internet, own knowledge and work on advertising and promotional methods in exercise books. Text books (Business studies by Pat Bond and Jill Martin) I must prepare a marketing plan for my client I shall use the Internet for the layout of the marketing plan.
Developing a Site for Business Purposes This project requires me to make recommendations for a local vacant business site and how it can be developed for business purposes. To do this, I must research into all aspects of a business, using books, people and computer resources. I will create plans to help me do this that I will evaluate and redesign as I proceed during the project. The reason for doing plans is to help keep track and organise what I am doing and it also shows points that I should cover for my business to be successful. There are certain parts of this project that can be decided before I create my first plan: What type of business it is: An Internet CafÃ©.
1.2 Secondary Objectives ======================== These are the activities I will undertake to complete the Business plan. They are, Â· Examine, what type of market the business operates in, and build a questionnaire relating to the consumers, analyse them and then make a decision on what they tell you. Â· Identify competitors of the business, and analyse references to the business such as local, regional, national competition. Â· Identify key locations within the area and comment upon the features for when deciding a location. Â· Identify, a list of the suppliers for my business; also comment upon the timing and quality levels of the products.
Business Enterprise that Would Meet the Needs of the Target Market within the Academy The aim of the coursework is to identify, explain and evaluate a business opportunity that could take place within the West London Academy. My coursework will include a business plan. I must use ICT as much as possible, e.g. Excel for results, internet for research, Word for the business plan and questionnaires, Publisher for example flyers and business cards etc. What I am going to do: * Identify a business opportunity through research * Identify my target market * Explain, analyse and evaluate my strategy for the business idea through a business plan.
This is necessary to get a wider perspective of the possible customers of Nokia. Two samples of the questionnaire will be presented in the appendix. I will also carry out an interview with one of the staff of a Nokia Retail Outlet to further inquire about their aims and objectives in Hong Kong. The appropriate information from the questionnaires will be converted into graphs and then summarised. However, my study of Nokia will be based in Hong Kong and may contain a Hong Kong Perspective of the brand In addition to these data, I will create a S.W.O.T (Strength, Weaknesses, Opportunities, Threats) analysis of the company and also analyse Nokia's marketing mix.
The data sources I will use are Information from my end user from the South View hotel. This is Darrin Chadwick who will be responsible for updating the website and email queries. [IMAGE] Inputs. The data that will need to be inputted is information I will collect from my end user. This will be hotel accommodation and location information, prices, facilities, contacts, places of interest as well as images which will also be needed to be inputted and edited into the layout of the different website pages.
I intend to research my idea to test my hypothesis with primary and secondary research. I also intend to produce a full business plan, including a marketing plan, financial plan and a production plan. Research Methodology -------------------- Primary research gives first-hand information about the market, e.g. Focus Groups, Questionnaires, Observations, Telephone Interviews, etc. I have chosen to carry out primary research in the form of a questionnaire, as this will able me to find out exactly what potential customers want in a nightclub.
In this report we will analyze and contextualize our team’s field research so that we can give recommendations for a web site that meets the standards of Caribbean Mist. After looking over what we had gathered from our research we began to see what Caribbean Mist is looking for in this web site and what restrictions and standards you are forced to comply with. The report provides recommendations for advertising for the web site, web site design, where to host the web site, and the context on the web site. Each recommendation is well stated and provides descriptive steps or actions, supported by research, that the company must perform in order to fulfill the recommendation. Along with the description, we will provide a rationale on why the option we chose will best suit your needs.
MarketSurveyTools.com will generate a format especially designed for student housing markets. You have now established the name of your Market Survey. Setup Property General Information You may enter identifying information for your subject property after clicking the initial "Create Property" or by clicking "Properties" on the red navigation bar and choosing "List and Edit Properties." Click on the subject property name and simply fill in the form with correct information. Cross Check Floorplan Pricing Your Property Info page allows you to enter web addresses that go to an online advertisement (i.e.
I will show the locations on a map then I will compare the locations in a table of comparison, to see which has the greatest business opportunity. Having done this I will then decide on the best location for my business. Section 2 (Product Section) As I have to choose a suitable product to sell/make I will first think of a range of products and say why I would like to sell them. Then I will conduct a questionnaire and analyse its results to see the effects of the various products will have on my business. Finally I will choose, based on the results of the questionnaire, my product.