Fear Appeal Persuasion

analytical Essay

416 words

Research Question Fear appeals are used constantly in advertising and other forms of persuasion. The results from the use of fear vary from case to case, causing a constant debate on how and if fear is actually effective. However, if a disgust factor is included in the fear appeal, does that increase the ability of the fear appeal to be able to persuade the target audience?
Literature Review Although it is included almost every time fear is used to persuade, the role of disgust in fear appeals is fairly unknown. Researchers are beginning to discover that although disgust is a negative emotion, its use in advertising can bring about many positive changes.
Method
To determine the effect of disgust and the role it plays in persuasion, four

In this essay, the author

Explains that fear appeals are used constantly in advertising and other forms of persuasion. the results vary from case to case, causing a constant debate on how and if fear is effective.
Explains that although disgust is a negative emotion, its use in advertising can bring about many positive changes.
Explains that to determine the effect of disgust and the role it plays in persuasion, four separate studies compared ads that used both fear and disgust, fear-only ads, and a neutral control.
Analyzes how the effects of disgusting images or text caused the subjects to feel more and be more willing to agree with or go buy what’s being offered in the ads. fear alone raised concern for the test subjects, but when accompanied with disgust, it gave them enough reason to react.
Explains that fear and disgust together boost the ability to persuade an audience. the most effective ads are also the ones that can be considered the most disgusting.
Opines that the research is simple to follow, but in-depth enough to be able to accurate comparisons. the results are clear, concise, and prove a point.

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Fear Vs Fear
analytical essay
Fear is defined as some form of distressing emotion that is caused by an impending evil, pain, danger etc., whether the danger is imagined or real; the condition or feeling of being afraid. Fear tends to manifest in a number of forms. The most usual manifestation is that of anger. Whenever one is angry, they are angry due to the fact that they are afraid. It is highly difficult to be angry unless when you are fearful. Whenever one is angry, they are angry due to the fact that they are afraid. Thus
In this essay, the author
- Defines fear as a distressing emotion caused by an impending evil, pain, danger, or the condition or feeling of being afraid.
- Explains that the fear of the specifics can be referred to as "the other", an instance held up to an individual, the qualities of which one perceives incorrectly or correctly in specific individuals.
- Explains the fear appeal theory, which postulates the risks of not using a particular service, product, or idea in the sense that if an individual doesn't "buy," some specific item then dire consequences will take place.
- Explains that conditioning fear theory has certain features that define it. it is presumed that fears are normally acquired and that the acquisition process is a kind of conditioning.
- Explains that the possibility of emerging is amplified by limitation, by exposure to fear or pain situations of high intensity and by recurrent repetition of the relationship between the new qualities and the fear/pain.
- Explains that fear is correlated to a specific pattern of activity in the lateral amygdaloid nucleus.
- Analyzes how a number of psychologists hypothesized that the presence of fear leads to an individual to want to associate with others.
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explanatory essay
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In this essay, the author
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- Explains that when individuals experience emotions that are "fear-based" resulting in cognitive stress, they take immediate action to alleviate the pressure.
- Explains that some persuasion research studies identified an individual’s “compelling needs” as the want for emotional security. when these needs are left unmet, individuals become discontent, distressed and motivated to seek ways to resolve the stress.
- Explains that marketers utilize psychoanalytic motivation research to better understand purchasing behavior motives, emotions, and needs.
- Explains that maslow's hierarchy model of needs theorizes that individuals have numerous needs that appear, diminish and reappear.
- Explains that the needs of people are the "first process premise" that motivates an individual's reaction to persuasion, while the second appeals directly to emotions.
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Communication Theories by Werner Joseph Severin
explanatory essay
communication persuasion is used daily in different forms, based on different theories, aiming at changing our attitudes and directing them towards the desired outcome, therefore chapter 8 "theories of persuasion" focused on persuasion. As being exposed to new information every day and changing our attitudes accordingly persuasion has reached its goal, for example, if you like something and new information you have been exposed to changed your attitude towards it, then this is a successful persuasion communication
In this essay, the author
- Explains how werner joseph severin explored communication theories on a wide range through this book, and how persuasion can change attitudes.
- Explains that attitudes are made up of three components feelings, beliefs, and actions, which are affective, cognitive and behavioral respectively. the concept of attitude is one of the most distinctive concepts in contemporary american social psychology.
- Explains that psychologist carl hovland and his associates took part in the history of attitude change research in 1940s and 1950s.
- Explains that the experimental section of the war department's information and education division evaluated studies of films already existing, and the second type of research set the way for attitude change research.
- Explains how one-sided and two-side messages can change attitudes, depending on the recipient's educational level, and whether the message is favorable or unfavorable.
- Describes hovland's experiment where subjects were questioned about important issues. they were given a questioner before, directly after, and four weeks after the experiment.
- Explains the four dominant features that should be available in a credible source: professionalism, competence, objectivity, trustworthiness, and dynamism.
- Explains that fear appeal is another attitude change technique, where the audience is exposed to messages that would arouse fear to shift their attitude towards the desired attitude.
- Analyzes how fear appeal works in three components: the harmfulness of the situation, the probability that the consequence is going to happen, and the quality of solution. fear appeals may come in two frames, again frame and loss frame.
- Explains inoculation theory, which involves making attitudes resistant to change and not changing attitudes. it suggests that people have unchallenged beliefs that can be altered if they are ambushed.
- Explains that the experiment chose issues that were rarely attacked in the society and gave the participants two lectures on different days to make their beliefs resistant to change.
- Explains that threat plays an important role in inoculation as people tend to protect their beliefs when attacked, thus threat evoke people's desire to make their attitude resistant to change.
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analytical essay
entreaty is an act of persuasion. An individual is regularly confronted by persuasion throughout their everyday life. It takes place in various situations that are categorized in three sections, the appeal to emotion, the appeal to reason, and the appeal to one’s character. Furthermore, this leads to an influential aspect. It is from one’s characteristic to be influenced by persuasion, thus, to be overlooked by outside sources. This is not only found as a human speaks, but persuasion is the aim of advertisements
In this essay, the author
- Analyzes how martin luther king jr.'s speech at the march on washington for jobs and freedom was a political rally in support of african american civil and economic rights.
- Analyzes how martin luther king jr.'s speech depicted the harm caused by the whites to the blacks, and the racism of whites. the fourth need is self-esteem.
- Explains that the book the art of woo introduces steps to approach strategic persuasion. they also portray the importance of anticipating different audience reactions.
- Explains that the first step is the analysis of the persuader’s situation, the goals, and the challenges he faces.
- Explains that the second step is to confront the five risks to persuade and influence an audience. these include the relationship, credibility, communication mismatches, belief system, interest and needs.
- Explains that the third step is how the persuader should present and the skills he must use, and a solid reason must be presented to make the decision.
- Explains perloff's definition of persuasion as "a symbolic process in which communicators try to convince other people to change their attitudes or behaviors." aristotle describes it in three different forms: ethos, pathos and logos.
- Explains that persuasion is an act of embracing an individual's point of view through reasoning, argument or entreaty. aristotle calls them ethos, pathos, and logos.
- Cites reynolds, nedra, shell, moussa, and mario g. richard. the art of woo: using strategic persuasion to sell your ideas.
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analytical essay
know the signs a person can portray before they conduct a shooting. The ad’s targeted audiences are those who are involved in the school community, and the public. This ad can persuade the school community by using three features; storytelling, fear appeal, and the negative emotion; shame, but it does have a different effect on the public audience. This analysis will show how each of these persuasive features have some similar and different impacts on the audiences. The “Evan” ad starts with Evan
In this essay, the author
- Analyzes how the ad's purpose is to persuade the school community and the public to know the signs of gun violence.
- Explains that story perspective and similarity to a character by themselves do not have significant results, but when both used together create distinct levels of identification.
- Explains that storytelling is less effective for the public audience because of the same two mechanisms that contribute to the feature of storytelling.
- Explains that the fear appeal has a similar effect in persuading both the school community and the public.
- Explains that the ad's effectiveness is higher than the public because of the diversity of its audience.
1672 words
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analytical essay
There’s a difference between a friend trying to help you for your own good and a friend bringing you down for their own benefit. The difference being persuasion and manipulation. Persuasion is executed with a sense of trust, whereas manipulation is accomplished with a falsity of information. This is shown in The Tragedy of Julius Caesar, where three of the main character use these two very similar techniques. But, they each use them for different reasons. Antony uses his to honor Caesar in his death
In this essay, the author
- Compares persuasion and manipulation in the tragedy of julius caesar, where three of the main characters use them for different reasons.
- Analyzes how antony is sarcastic about the side he believes did the right thing. the rhetorical devices that are used are pathos and logos.
- Analyzes how brutus used appeal to fear within pathos to tell the city of rome that caesar was a bad man.
- Analyzes how cassius manipulated brutus into thinking he was to kill caesar for the good of rome. he used ethos and pathos to bring caesar down to their level.
- Concludes that manipulation uses conniving rhetorical devices to put their opinions on someone else, while persuasion uses logical rhetoricals to create real evidence on why they should believe you.
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analytical essay
rooted in his studies on persuasion with his teacher Aristotle, Alexander the Great changed the world. In Rhetoric, Aristotle defines the three modes of persuasion: ethos, an appeal to character; logos, an appeal to logic; and pathos, an appeal to emotion. All were used by Alexander: logos, in his sophisticated battle simulations; ethos, in his title “the Great”; and pathos, in his fierce speeches given to his men. However, the question becomes which mode of persuasion was the most important to
In this essay, the author
- Analyzes how the great greek painter, zeuxis, and his artistic rival, parrhasius, were to unveil their paintings for a large crowd, who then decided the superior artist.
- Narrates how aristotle wrote rhetoric, while alexander the great conquered eurasia, changing the geography of the eastern hemisphere.
- Analyzes how aristotle defines three modes of persuasion in rhetoric: ethos, logos, logic, and pathos.
- Explains that aristotle thought of persuasion as a demonstration needed for one to consider or do an action. the best mode will be the one that is able to achieve this goal on the biggest scale.
- Argues that to determine the best mode, we must look at the most popular contemporary world leaders and examine their persuasion methods.
- Opines that if we reduce obama's persuasion techniques to this slogan, we will better be able to tackle the question in the allotted space.
- Explains that logos are a slogan, so there is no logic in the claim. it is logical to want change, but illogical not to have evidence supporting it.
- Analyzes how the use of the word "change" subtly sparks fear—we need change from our current decline into a better direction, similar to trump's slogan, "make america great again."
- Opines that while there is compelling evidence for pathos, we still must discuss ethos. obama's campaign subtly implies the qualifications of mr.
- Explains that barack obama's most utilized persuasion method is pathos. he is the leader of a world superpower and deemed the most favorable leader in the world.
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Comparing Edwards' Sinners in the Hands of an Angry God and Patrick Henry's Speech in the Virginia Convention: Who Made the Best Argument?
analytical essay
Edwards creates the argument by strengthening the writing through tone, structure, fallacies and knowledge of the congregation that became his audience. Henry’s piece uses methods of oratory persuasion but the actual topic of “Sinners in the Hands of an Angry God” has an advantage from the start by appealing to fear, a fallacy of logic. Even with the strong basis “The Speech in the Virginia Convention” by Patrick Henry, Edwards’ “Sinners in the hands of an Angry God” proves the more effective piece
In this essay, the author
- Analyzes how jonathan edwards' "sinners in the hands of an angry god" proves more effective than patrick henry's "the speech in the virginia convention."
- Analyzes how edwards' "sinners in the hands of an angry god" conveys the wrath of god that will come upon them if they don't devoted themselves to christ.
- Analyzes how edwards lightens the tone at the conclusion of the sermon by explaining how the people can achieve salvation. the tone appeals to several fallacies of logic that impact the church congregation.
- Analyzes how jonathan edwards preached "sinners in the hands of an angry god" to persuade the congregation to bring god back to the focal point of their lives or risk the wrath of god.
- Analyzes how "sinners in the hands of an angry god" is more effective because it creates more fear and worry, whereas "the speech in virginia convention" attempts to spark a need for liberty.
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The LEGO Ad
analytical essay
relatives. It uses methods of persuasion, indicated in Hirschberg's article, like pathos in picture, logos in copy and ethos showing the name of company(1). All in all the picture, a logo of the company and a copy describes the superiority of the product in comparison with another entertainment TV. First, the advertisement catches audience attention with the gloomy picture of person lying in the street and injecting drugs in his vein, using “pathos” as a technique of persuasion. According to Hirschberg's
In this essay, the author
- Illustrates the concept of child with healthy mind, who doesn't watch violence and awful things on tv, because he/she plays with none violent and harmless lego toys.
- Analyzes how hirschberg's "pathos" technique evokes negative emotions, such as fear of situation and antipathy for person in the picture.
- Analyzes how lego ad uses logical appeal to imply that children who watch too much tv will turn in drug addicts. lego promotes the idea that tv watching will lead to highly negative outcomes.
- Explains that lego is an old and well-known brand of toys that conveys ideology of "best products for children".
- Analyzes how the lego ad is aggressively stating that the product is the only way to solve the society problems, such as drug addiction and violence.
- Concludes that the lego ad uses techniques of persuasion in its picture, evoking negative emotions, by using the picture of drug addicted person, injecting drug to his/her vein.
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Example Of Persuasive Essay
opinion essay
Persuasion When it comes to critical thinking, persuasion is already belonging together as one of the essential aspects. Not everything is agreeable to one another in critical thinking, everyone has their own styles. People want to persuade each other so that others will trust, listen and follow us. You need a logical and well-founded, well-constructed and well thought out discussions to be persuasive. Those are called arguments and those will be the response to either the other person’s idea set
In this essay, the author
- Explains that persuasion belongs together as one of the essential aspects of critical thinking. people want to convince each other so that others will trust, listen and follow us.
- Opines that effective persuasion requires careful attention to give the audience what they need, an anticipation and a keen understanding.
- Explains that there can be impacts when trying to get your audience to accept your claims. experienced or novice readers might need more details and reasons to convince them.
- Opines that forcing doesn't work when it comes to critical thinking. a good critical thinker will take out the necessary information, combine them with the other information from outer sources, and deliver back, these messages will be solidified in the audiences' mind.
- Explains that aristotle introduced persuasion as a skill that could be learned. the most effective persuasive attempts contain ethos, pathos and logos.
- Explains that aristotle believed that audiences could be persuaded if they perceived a speaker as credible. scientific research has proven the power of individual ethos.
- Explains that pathos is the psychological state of the audience.
- Explains that logos is the substance of a message, or the logic presented to provide proof to the listener. aristotle believed that humans are fundamentally reasonable people who make decisions based on what makes sense.
- Analyzes how aristotle's syllogism was the most effective form of persuasion.
- Explains that aristotle's three concepts are central to understanding modernday persuasion.
- Explains that when writing a persuasive paper, the topic must be arguable. subjective expressions, unverifiable, undeniably or insufficient facts, and priori premises are not to think about.
- Explains the importance of assertion, evidence, and warrant in a persuasive argument. there should be enough evidence and valid reasons to support the assertion.
- Explains that facts, testimony, informed opinions, and examples with illustrations are four different types when it comes to the supporting of the evidence.
- Explains that it is important to be righteous and accurate to make people accept when you present them. the more factual your evidence, the more likely a given audience will accept what you are saying.
- Explains that a warrant shows the connection between the truthfulness of evidences and authentication of assertions. it can be implied or stated and is the core of persuasion.
- Recommends word substitutions, formal definitions from dictionaries and reliable language sources, avoid circular definition, and define terms in simplest and familiar way to your audiences so that they can understand and can be related easily.
1499 words
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Social Psychological Factors Underlying the Impact of Advertising
explanatory essay
get them to buy products. Persuasion is the changing of attitudes by presenting information about another attitude. This information is then processed one of two ways: centrally or peripherally. If it is processed centrally the attitude change is more likely to have permanence. If the information is processed peripherally it will be more susceptible to later change. The Elaboration Likelihood Model is a theory that states that there are two routes to persuasion. These two routes may alter a
In this essay, the author
- Explains the elaboration likelihood model, which states that there are two routes to persuasion: the central and the peripheral routes.
- Explains that these materials may be used for research, study, and education, but please credit s and source.
- Explains that psychology in advertising has long been used as an effective means to sell a product or service.
- Explains that people feel better knowing that someone with authority has recommended what they are about to buy. they state that many advertisements employ more than one technique to persuade the audience.
626 words
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Analysis Of Jfk Inaugural Speech
analytical essay
period, which assists him in using all three parts of the modes of persuasion-- the logical appeal, the ethical appeal, and the emotional appeal. John F. Kennedy’s Inaugural Address speech was given during the middle of the Cold War. The Cold War left the civilians in fear for a nuclear war with the USSR. All the people wanted was a president to provide them security. The previous president, Dwight D. Eisenhower, influenced their fear by approving an assault
In this essay, the author
- Analyzes how kennedy used the three modes of persuasion, logical, ethical, and emotional appeal, in his 1961 speech.
- Analyzes how the cold war left the civilians in fear for a nuclear war with the ussr.
- Analyzes the logic of john f. kennedy's inaugural address. he uses comparisons to say five commodities: to unite the country after the split of parties from election.
- Analyzes how kennedy uses an abundance of ethical appeal as a base to his logic and strove for safety from war, poverty, and communism.
- Analyzes how kennedy explains the hate of tyranny and the importance of freedom, stating that people need freedoms and their own hope to have a good government that lasts.
- Analyzes how kennedy successfully persuaded the public that he was going to be a great president and reverse the fear and cause of the cold war.
1284 words
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Rhetorical Analysis On Mass Media
analytical essay
To the members of the support group Naïve People who are Addicted to Mass media and Believe Anything They Hear or Read Anonymous my purpose of being here today is to help you better understand how to analyze the mass media you come across. Mass media is the news, newspapers, magazines, the radio, and the television. The way I’m going to analyze it, is by rhetorical analysis. Rhetoric is how effective the writer is in persuading the reader by using speech and compositional techniques. In order for
In this essay, the author
- Explains that they will analyze the mass media by using rhetorical analysis. rhetoric is how effective the writer is in persuading the reader.
- Explains that vitaminwater is part of the business of enhanced waters. the audience for this ad is intended to be for athletes, which is why it features kobe bryant.
- Explains that logos is a persuasion technique that uses reasoning and logic to appeal to the audience's common knowledge, what they believe, and what their values are as an individual.
- Analyzes how the makers of the ad impose pathos, which is the appeal to emotions, to grab the audience's attention.
- Analyzes how the ad uses ethos to persuade the audience. they say that using kobe bryant as their spokesman was effective because the athletes idolized him were more interested in buying the product.
- Analyzes how the ad uses ethos, pathos, and logos to make it stand out compared to competitors. kobe's achievements got the audience to become emotionally invested in the product.
1042 words
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The Likelihood Model Of Persuasion Essay
explanatory essay
1. Persuasion is the concept of changing someone’s mind or supporting a certain value, belief, or behavior. 2a. Belief is what someone accepts as true or false in reality and is typically formed by someone’s past experiences. Religion, monsters, or global warming are all examples of ideas people believe in. 2b. Value is someone’s moral standard of right and wrong, and is based off of one’s motivations or aspirations of life. Common values include loyalty, patriotism, and trust. 2c. Behavior
In this essay, the author
- Defines persuasion as the concept of changing someone’s mind or supporting a certain value, belief, or behavior.
- Explains belief is what someone accepts as true or false in reality. religion, monsters, or global warming are examples of ideas people believe in.
- Explains that aristotle was a famous greek philosopher and public speaker who analyzed communication and persuasion to form three methods to convince: ethos, logos, and pathos.
- Explains that ethos is a method of using credibility to reinforce persuasive information to an audience. trustworthy speakers will have greater impact because the speech will be more believable and the audience will respond positively.
- Explains that aristotle meant that the speaker should use logic to argue a topic. doctors use logical reasoning to persuade patients to improve their health.
- Explains pathos, a method aristotle used to create an emotional response in the audience to persuade.
- Explains the elaboration likelihood model of persuasion, which focuses on how the audience interprets logic, evidence, reasoning, and other factors of the speaker or speech.
- Explains cognitive dissonance is the feeling an audience member gets when presented information that goes against how they previously thought, which causes them to change or be persuaded. motivation to listen could come from stating the necessity of knowing the harmful consequences.
- Opines that global warming is an environmental issue that threatens the world’s population's safety. people should carpool, recycle, and convert to renewable energy sources to stop the warming.
- Explains that value is someone's moral standard of right and wrong, and is based off of one’s motivations or aspirations of life.
- Explains maslow's hierarchy of needs, which includes psychological, safety, social, and self-actualization needs.
- Explains how a threat to an audience can appeal to their fear. a speaker with solid credibility will be more effective in threatening the audience.
1135 words
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Queen Elizabeth's Use of Imagery and Language in The Doubt of Future Foes
analytical essay
throne in the stark imagery of “The Doubt of Future Foes.” Elizabeth uses the three appeals of successful argument to evoke fear and respect in those that may attempt to challenge her position as Queen. The Queen captivates her audience with solid logical arguments and dramatic threatening language while establishing her credibility as a fearless powerful leader, utilizing the logos, pathos, and ethos methods of persuasion. Queen Elizabeth uses an authoritative courageous voice to evoke emotion in her
In this essay, the author
- Analyzes queen elizabeth's use of imagery and language in "the doubt of future foes." she uses the three appeals of successful argument to evoke fear and respect in those that may attempt to challenge her position as queen.
- Analyzes how elizabeth uses the pathos method to persuade her audience to obey her. she uses haughty threats and criticisms to breed fear and submission.
- Analyzes how elizabeth relies on situated ethos, her pre-existing reputation as the long-standing queen of england.
- Analyzes how the british monarch uses the logos method of persuasion to debate with potential competition.
- Analyzes how the poet uses her intelligence and royal position to express her disgust towards covetous subjects in an argument that displays solid logos, pathos and ethos aspects.
774 words
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