Fastenal Essay

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“Culture is our collective experience as a society, and its impact on our reaction and decision-making relative to every-day facts and circumstances” (Hummel 2012). The success of Fastenal’s expansion depends on accepting Spain’s cultural beliefs, communication boundaries, and time-orientation. For example, Spain’s culture does not believe in gift-giving, so Fastenal is not required to present one during the first meeting. However, successful negoitiations may result in giving a small gift. Failure to meet this cultural belief results in the business relationship’s dismissal. Since Fastenal is meeting with a government official, the FCPA prohibits them from giving gifts to obtain a favor regardless of cultural beliefs. Spanish citizens …show more content…

Once Fastenal has obtained approval from Spain’s government to expand its operations into the country, the company has to develop a strategy to make the expansion happen. Global expansion strategy is developed utiling strategic alliance, exporting goods, and licensing. Since Fastenal’s hubs are in the United States, Canada, and Mexico, the company is already exporting their goods and licensing their products to stores in Europe, Asia, and Africa. If Fastenal builds a hub in Spain, they can take advantage of the country’s incentive of lower transportation costs. Fastenal could form a strategic alliance with Spain utilizing a mutually beneficial joint venure. “International partnerships can leverage local brand equity as a way to introduce foreign goods with built-in credibility (Ingram 2018). The closest Fastenal stores to Spain are located in France, therefore, starting a strategic alliance with Spain would allow the company to expand its market and increase brand awareness. On the other hand, allowing Fastenal to expand into Spain will bring jobs to the country, which will help reduce the unemployment rate (Maclachlan 2010) (Ledger 2017) (Fastenal Company 10K Annual Filing 2018) (Ingram 2018) (Ingram

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