Fast Food Restaurants and Obesity Rates in America

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Obesity rates have been steadily rising for the past 50 years (Fryar, Carroll & Ogden, 2012), alongside the rise in fast food restaurants in the United States. An obese person is clinically defined as a person has too much body fat and a Body Mass Index (BMI) that exceeds 30. Fast food restaurants are identified as businesses that serve food quickly and easily to their customers. The content of most popular fast foods is generally known to be unhealthy but it does not deter the choice of people in consuming them, as shown by the study conducted by researchers from Carnegie Mellon University (Dahl, 2013). Furthermore, an external opinion by Madeline Fernstorm, NBC News Diet and Health editor asserts that, “...consumers choose taste, value, and convenience over nutrient density and controlled calories,". The decisions made by consumers on their fast food consumption are conscious, taking away the blame from restaurateurs and shifting it to the consumers.
Currie, DellaVigna, Morreti & Pathania in 2009, conducted another study with different parameters that has underlined a casual correlation between the availability of fast food restaurants and obesity rates , whereby children located within short distance from a fast food restaurant has increased likelihood of being obese. Alongside the enterprising and aggressive marketing tactics and advertising that has been used by large fast food corporations, the fast food consumption amongst children and young adults have increased(Long, 2014). This growing intake of fast food has created a larger demand for fast food products, as well as a larger market as each person consumes more fast food, encouraging entrepreneurs to open more chains in that location. This phenomenon is a worrying dat...

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