Fast Food Case Study

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Introduction The modern concept of the fast food franchise is believed to have been developed in 1930 when Howard Johnson, the owner of the Howard Johnson Restaurant, permitted a friend to franchise a second location (Sena, 2014). This took place in 1930, when Mr. Johnson wanted to clone another restaurant in order to increase operations after encountering a lean period in sales during the great depression (Sammarco, 2013). Mr. Johnson’s idea was to lend his name and brand for a fee (Sammarco, 2013). In addition, Mr. Johnson would profit by selling food and supplies to the other restaurant (Sammarco, 2013). This proved to be a successful and thus, the franchise was born (Sammarco, 2013). By 1940 there were 25 roadside restaurants as well as a toll road opened by Mr. Johnson on the Pennsylvania Turnpike (Sammarco, 2013). The restaurants were strategically placed along expressways and intersections to attract the travelling public that required good, quick food at all hours (Sammarco, 2013). Howard Johnson Restaurant became a staple for family friendly, quality and affordability (Sammarco, 2013). Then, as today, franchising is profitable as the franchiser collects fees or a percentage of net profits for the use of a name, logo, and guidelines for standard products and operation (Sammarco, 2013). This paper attempts to discuss what has become of the fast food franchise and why employee turnover is so high. The fast food industry continues to cater to those seeking quick, affordable food that is available at all hours (Sammarco, 2013). A franchise’s main focus is to provide a high volume of food at high speed for a low cost (Sena, 2014). To accommodate these demands, the food is usually precooked and served to go in fast fo... ... middle of paper ... ...ould also be a beneficial motivational tool that would help employees take pride in their jobs and not see it as “boring” (Ford, Sturman & Heaton, 2010). Lastly, providing a career path for employees who are interested would retain employees who aspire to move forward within the company as well as encourage learning and growth to boost morale and contribute to a positive company culture (Ford, Sturman & Heaton, 2010). Changing the culture of the fast-food industry would also be beneficial for job satisfaction and employee retention in the fast food industry. Today’s culture is highly damaging and leads to the high turnover that the industry now experiences. Improving the company’s culture would also improve job satisfaction since employees presently work in discouraging environments that are not geared toward retaining employees (Ford, Sturman & Heaton, 2010).

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