Fast Food Bar Executive Summary

Medical advantages of caffeinated beverages are still presently being wrangled about, nonetheless, there is one sort of off the discourse, and their capacity to give extraordinary advantage to the organization. Various generally low retail costs, while caffeinated beverages Pepsi, the most recent rage in the nose are searching for money. PDB's current cost mirrors the expense of the related assembling and generation. Besides, PDB's expense by more than the crescent brand worth has been made. Whether there are more clients that PDB could be because of the acknowledgment or an additional extensive measurements of vitamins, juice is added to the nourishing and wellbeing purposes.

According to the availability of the broad range of products, the prices are set according to the market and geographical segments. Price of crescent varies according to their sizes. The company has always remained competitive in the market and offers competitive pricing strategies. Every beverage lover can buy it at reasonable price. The producer does not need to reduce the prices as they are already providing them a competitive advantage in the market. Restructuring of the pricing strategy can be done if its competitors increase or decrease the prices of their products.

Place/distribution

Where

The company is using intensive retail distribution strategy in order to make the product easily available for customers. The company would be adopting mass distribution strategy in which the product is available in a broad range of locations consisting of grocery stores, convenience stores, vending machines, hotels and a lot of other locations. With such a large number of places vending this product the distribution cost is extremely higher and must be counterbalance with very high volume of sales. Moreover, the manufacturer is involved in multilevel marketing in order to attract and retain the