Fashion has been an important component in society since the beginning of time. Some people live for fashion while others see it as a chore and decide to wear an ordinary uniform everyday. Fashion is a way for people to express themselves and display how one is feeling at a specific moment. Fashion is a tricky thing though; it is an extremely fast moving environment. Every year fashion designers showcase their latest collections at fashion week. There are two fashion weeks a year in four different locations. New York, London, Milan and Paris are the fashion hubs of the world. Fashion houses and their designers are always hungry for the next big thing. Is it necessary for traditional fashion house go through the process of rebranding to stay relevant in todays extremely fast paced environment? The first ever couturier of the world was Charles Frederick Worth. Worth started his fashion career by jumping to different drapery shops all over London. Worth moved to Paris in 1846 where renowned Parisian drapers Gagelin and Opigez hired him. After about 10 years of work with Gagelin and Opigez, worth teamed up with the well-off Otto Bobergh to open Worth and Bobergh, a dressmaking shop in Paris. Charles Frederick Worth quickly began to accumulate a royal and affluent clientele. Customers would travel from all around the world to Paris for Worth’s new and cutting edge designs. Worth was an extremely talented man who had a very clear grasp on what women wanted to look like during the time in which he designed. He was able to push the boundaries just enough where people were continuously excited about his work. Worth was one of the first visionaries to change how people saw fashion and invent a ‘new look’. One of the worl... ... middle of paper ... ... new creative director when the current one seems to becoming generic. A new creative director at a traditional fashion house is the perfect mix of old and new. A young mind has the ability to connect to a younger demographic as well and creating classic designs for the older more timeless age group. Just look at Hedi Slimane at Saint Laurent, he has catapulted the brand back to the top of the fashion industry where is hadn’t been for years. As well as for Christian Dior, Raf Simons unique aesthetic was so different and unusual than traditional Dior that the pairing of them is perfect for a fresh new vision. The process of rebranding is part of the evolution of a fashion label, as much as it is necessary, it is also apparent that it will eventually happen. Just like everything else in todays society, fashion is constantly evolving and in need of new ideas.
The world famous designer and fashion icon Coco Chanel once said “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, and what is happening.” Fashion is something that has evolved multiple times and is also something that has stood the test of time since the very beginning. It’s something that effects society from things like people’s first impressions of what they assume about you to defining your social class from the wealthier to the not so wealthy. Fashion itself is a reflection of social, economic, political and cultural changes. It expresses modernity, symbolizing the spirit of the times. "Fashion is the most powerful art there is. Its movement, design,
Givenchy’s love for fashion grew when at the age of ten he attended the Pavillon d’ Elegance Paris Exposition. Once looking through Vogue magazine, he was inspired by Balenciaga men’s wear. He wanted to be a couturier and attended Ecole des Beaux-Arts in Paris, to start a formal education in fashion. His designing inspirations came from Elsa Schiaparelli and Madam Gres’s work. His experience also came from working at the House of Piguet in Paris; this salon was known for its dramatic yet simple style and after, at the House of Lelong that was known for their high quality clothing. Those positions gave him knowledge on how to work with couture customers and gave him an opportunity to build strong relationships with them (Press, 2002).
FASHION is a play that permeates throughout the centuries. Its themes about fashion and our treatment of it speak strongly to each subsequent generation in America. What is important to us? What matters most to us? How do we want others to see us? How do we want others to accept us? It would be just as easy to produce the play contemporarily today with just a few adjustments. The audience would certainly understand it, and many would see themselves within it.
1856: Thomas Burberry, at age 21, opens shop in Basingstoke, Hampshire, selling country clothes to the landed gentry.
“I know what women want. They want to be beautiful” (www.vogue.com/voguepedia/Valentino) said Valentino Garavani who was one of the most influential fashion designs of the 20th and 21st century, “Known for his classic designs, he's been dressing the world’s rich and famous for almost the last five decades. Valentino has built his once small fashion house into a fashion empire.” (www.lifeinitaly.com/fashion/valentino-garavini.asp) His career in fashion started in the fifties but his passion for it began as a young child with the approval and encouragement of his parents. Valentino Clemente Ludovico Garavani was born in Italy in 1932 where he lived for 17 years until he left for Paris to study fashion at the famous school of L’ecole de la Chambre Syndicate de La Couture Parisenne. Valentino’s first career within the industry was with couture atelier Jean dresses where he sketched any chance he got which showed his elaborate aesthetic. He meets extraordinary people during his time there and also designed one of his first solo creations. After five years at Jean dresses he leaves. Valentino has a brief job with friend Guy Laroche, in his small fashion house before moving back to Rome in 1959 to continue his fashion career independently with the backing of his parents. Valentino established his status amongst the elite of the Dolce Vita. In 1960 he met Giancarlo Giammetti in a coffee shop and one of the most significant partnerships in fashion was formed. Giammetti would become his partner in both business and life.
This essay will discuss Fast Fashion and the Impact of Technology. I will focus on the different levels of the market, the effect of fast fashion on fashion design, how copying effects high end designer brands and the impact of technology on the fashion industry.
Shortly after Louis XIV’s death, Louis XVI came into power. King Louis XVI’s wife, Marie Antoinette was also a pioneer in the French fashion culture. As the Queen of France from 1774-1792, her life was full of extravagance and luxury and she wanted her fashion to be representative of her lifestyle. In fact, she w...
“Once she began to apply herself, Chanel became a femme d’entreprise forever. Throughout the remainder of her life she would work unremittingly as craftsman and business woman, imposing her personal conception of the art of dressing upon an ever-expanding clientele” (Charles-Roux 6-7). Even though Chanel left the fashion industry during the war and was heavily criticized for it, she was and still is one of the most famous fashion designers (Charles-Roux 7-8). Until her death, Chanel continued working on new designs that were accustomed to her style (“Coco Chanel Biography” par. 20). In 1971, Chanel died at the age of 88. To this day, her house still exists. Chanel is buried in Switzerland with five stone lions surrounding her tomb (Gabrielle par. 1). Because of Chanel’s new bold ideas, the women’s fashion industry has forever been changed (Charles-Roux 6).
It is necessary to identify fashion and explain the systems apparel industry uses before I start explore the essentiality of fast fashion. According to Dictionary.com, fashion is defined as the prevailing style or custom that is in a current mode and used to express oneself. It can be clothing, accessories, hair, etc. Why certain people like to frequently shop in malls and keep updating apparels in their closets every season? Form psychological perspective, people usually consider clothing as a symbol to show their values, personality and lifestyles to others. Critically, a rapid imaginative change and symbolic expression supports a sense people have about fashion. People believe that an ideal self-identity can be communicated to others through clothing, so figuring out how people make decision when they perceive clothing among different brands and understanding their needs and desires can help apparel industries expending and maintaining market s...
In the early 1800s, France was the sole fashion capital of the world; everyone who was anyone looked towards Paris for inspiration (DeJean, 35). French fashion authority was not disputed until the late twentieth century when Italy emerged as a major fashion hub (DeJean, 80). During the nineteenth century, mass produced clothing was beginning to be marketed and the appearance of department stores was on the rise (Stearns, 211). High fashion looks were being adapted and sold into “midlevel stores” so that the greater public could have what was once only available to the social elite (DeJean, 38). People were obsessed with expensive fashions; wealthy parents were advised not the let their children run around in expensive clothing. People would wait for children dressed in expensive clothing to walk by and then they would kidnap them and steal their clothes to sell for money (DeJean, 39). Accessories were another obsession of France‘s fashion; they felt no outfit was complete without something like jewelry or a shrug to finish off the look and make it all around polished (DeJean, 61). As designers put lines together, marketing began to become important to fashion in the nineteenth century; fashion plates came into use as a way to show off fashion l...
Gabrielle Chanel remains one of the most well-known fashion designers of all time. She was born on August 19, 1883 in France and died in 1971. Chanel revolutionized the fashion industry with her distinctive style. After the death of her mother, she spent much of her childhood in an orphanage. The challenges of her early life helped build her strong character which influenced her path in life. Chanel was nicknamed “Coco” after a lost dog in a popular song she loved to sing. Her early career was funded by a succession of her rich lovers. This allowed her to open her first shop in Paris in 1910. She sold hats as well as some garments. Coco developed a significant following of clientele who enjoyed her practical sportswear creating great success.
Being at the decisive starting point of the entire fashion chain, the fashion designer plays a vital role in their design creations, in deciding what is “in”, and as such what is the ideal in terms
Moreover, many products were luxurious in the 80s because the economy recovered during that period. Modern fashion is meaningful; it brings many changes and has a huge influence on general life. Heskett (2002) mentioned that it not only changes the lifestyle, but also changes the minds of a generation.
Fast Fashion may be the most significant disruptive in the retail industry today. Troublesome novelties, or product or services, that alter an prevailing market by presenting minimalism, suitability, convenience and affordability, have the most positive influence on a company. Because fashion is ever changing and technology is always evolving the amount of production time it takes for something to be manufactured
To live in style with fashion is mostly preferred by college going youngsters who are the main follower of fashion. Fashion is related with all age of people either male or female in different manners. Mostly girls fashion is too much trendy and advance then any others. Fashion is not only limited to dressing style but it includes all other different aspects of life like the house they live in, what they eat, what kind of work they prefer to do for their time pass and many more. In our country, source of fashion is generally the glamorous and entertainment industry where every week a new style of dressing, makeup and hairstyle is introduced. Some of the people have registered their name for introducing the new trend of fashion in the glamorous world. These are Manish Malhotra, Ritu Kumar, Tarun Tahiliani, Ritu Beri, Sabhya Sachi and many