Contribution/ Findings Contribution lies in extending the knowledge of the sustainable value co-creation model from co-creation with customers to co-creation with multiple stakeholders and elaborating systematically and empirically sustainable value co-creation mechanisms including the building blocks and specific practices. This study establishes the co-creation platform and offers significant managerial insights for EFSW brands/companies to effectively achieve sustainable value. The literature review identifies a lack of critical research on wearable technology to meet the market need for the ethical fashion smart wearable. Theoretical and Managerial Implications The theoretical contribution of this study is to apply the knowledge on value …show more content…
The fashion wearable companies are scrambling to find out how to appeal to the masses. Putting on a wearable makes a statement, whether it's to tell someone that one into health and fitness, or want instant access to texts and emails. Appearance of a smart wearable is one of the fundamental desire for someone to wear. Smart fashion wearable companies are looking toward the fashion industry to add style, beauty and taste to wearable technology products. Blending of smart wearables, aesthetic appeal and fashion is key to success. The fusion of fashion into wearable technology will be the key to the widespread adoption of smart fashion …show more content…
Companies are testing the wave of the wearables spectrum and have not evolved to the point where people are willing to wear. To make the decision to put something on the body is a very important decision and not to be taken casually. Traditional technology companies have nothing to do with fashion industry. Fashion creators and designers need to understand technology. Until the technology industry understands the fashion market, it is not possible to create and design smart fashion wearable. Fashion tendency by its very nature have a brief life span. Fashion creators and designers should focus on the magic formula of comfort, care, convenience, context of usability and communication for smart fashion wearables to propel in the mainstream. Until the five C “elements (comfort, care, convenience, context of usability, and communication) are in place, the mass market (in the hundreds of millions or billions of user) for the smart fashion wearable is not possible. Furthermore, adding the ethical criteria requirement to smart fashion wearable creation, design, development and production process, the challenge for fashion creators and designers are
The company offers a Store Manager position in a boutique. He/she should drive a goal oriented team. The vital purpose is to do all the processes such as store operation. Hence, to lead, control and mentor assistant managers, visual managers, and all the employees.
To conclude, we need to understand the connection between the consumer behavior and ethical fashion; and accordingly, two-way awareness needs to be generated i.e. the consumers should be made aware of their environmental and social responsibility and the manufacturers should be apprised of the value creation through ethical fashion. Dissuading consumers from fast fashion may be difficult, but it’s not impossible and can be achieved by making them realize of their individualistic identity and aligning their fashion sense with their environmental sense.
Furthermore, Under Armour’s goal is to expand their wearable watches and bracelets into built-in sensors that go into the clothing they create. This product will allow consumers to be accessory free and still will be able to track their activity levels. This innovative idea will surely bring in consumers, and provide Under Armour with the push they need to directly compete
Since the Apple Watch is not a necessity and relatively expensive for even its lower end models, the economic environment could certainly negatively impact Watch sales in present and future markets. One thing Apple has on its side with the release of the Watch, is “the constant thrill that will make the Apple Watch compelling” (Elgan, 2015). To reach another market segment, Apple has succeeded in marketing the Watch as a fashion piece that caters to the “makers that are high achievers who eat, dress, and live well” (Kotler & Keller, 2012, p. 79).
Problem Statement: In 2003, Zara's CIO must decide whether to upgrade the retailer's IT infrastructure and capabilities. At the time of the case, the company relies on an out-of-date operating system for its store terminals and has no full-time network in place across stores. Despite these limitations, however, Zara's parent company, Inditex, has built an extraordinarily well-performing value chain that is by far the most responsive in the industry. Therefore the major problem to the company is to decide whether it has to upgrade the present system and by doing so, risking the reliability they have with the current system or to continue with the present DOS based system which will not be compatible for future changes or improvements.
Sustainable development has materialised as a framework in addressing economic, environmental and social issues (Macagno, 2013). Primark have themselves adapted to this framework, through working in an ethical and fair way to put issues right and develop sustainable practices. Such practices include; providing consumers’ with ethically sourced garments, through their third party suppliers (Primark, 2016d). They work closely with their suppliers to provide assurance that their products are ethically produced and are subject to independent audits to ensure their ethical approach is well managed (Primark,
First and foremost, is the factor of co-creation. For sustainability to be achieved companies must ditch the top-down approach and apply the opposite. Business executives must involve other stakeholders, both internal and external, to ascertain what needs to be done and how to do it. This is co-creation. For instance, the co-designing of products is a co-creation approach, where customers are involved in the product development process ensuring the end product satisfies the triple bottom line. Moreover, businesses should make sure they practice co-creative planning. All stakeholders should be involved in the planning process, and this would make certain that the company’s initiatives have an impact on the society.
The fashion industry creates all the clothes that one is wearing at any moment of the day, from hats and hair accessories to undergarments to buttons to shoes. One could pursue either a creative or business career in the fashion industry. The fashion industry affects society both positively and negatively, especially negatively, in ways like eating disorders, providing sizes for plus-size consumers, and representation of plus-size models and ethnically diverse models. There are also problems within the fashion world, like counterfeiting of luxury brands, fast fashion, and working conditions in factories. Regulation within the fashion industry includes copyright protection of fashion designers, and whether extremely thin models are allowed to model in fashion shows or not. Though, the fashion industry is nothing new and will be around as long as people wear clothing, there are certain trends that are either losing or gaining attention.
Porter along with Mark Kramer. In this article, the authors emphasize on the importance of creating shared value on the strategic level of an organization vs corporate social responsibility which is viewed a separate moral obligation for the sake of company’s reputation and making profits. According to the authors, shared value must be embedded into the core value and strategy of business. What the authors of the article are implying is that awareness of social economic challenges is growing making them clearly visible. Businesses and their legitimacy are now viewed as part of the problem. CSR is considered as a scheme to make money and an area which is separate from its core business. Economists believe we should raise the bar and embed the concept of creating shared value on the core strategies of business. CSR activities are externally determined whereas, Creating Shared Value (CSV) activities are more company specific therefore understanding and legitimacy of value chain is needed for sustainability, for example the products and customers being served. CSR activities are limited to CSR budget whereas Creating Shared Value is mobilizing the entire budget of corporation to impact social issues. Creating Shared Value is a genuine way to restore the legitimacy of corporations as results are measured not just by profitability but by the social and economic value created. Companies who
Nike’s focus for fashion forward women is the following: lead the athleisure trend, increase advertising, and the introduce the #BetterForIt social media campaign. We need to focus on the athleisure trend by increasing our portfolio for the women target market. Athleisure is already 20% of the firm’s revenue and we need to recognize that women are leading this fashion movement. Under Armor and Lululemon are already making headways in this fashion focused market. We need to emphasize our athletic technologies, promoting lighter fabrics and better performance, while still maintaining a level of comfort and fashionability. Increasing the portfolio means nothing if women don’t know we’ve done just that. Nike will need to increase advertising specifically with this target market in mind. The #BetterForIt campaign is one important aspect of these advertising efforts. Similar campaigns should promote and help “normalize” athletic wear in everyday
Fashion in the 21st century is a big business, as its production employs millions of people and generates billions of dollars in revenue. Fashion has for the past century been, and is still today, used as an indicator of social change and progress, as it changes with the social norms of the society and the political changes of the world (Finkelstein 3). Works Cited Finkelstein, Joanne. A.S.A. & Co. Fashion: An Introduction to Fashion. New York: New York University Press, 1998.
Consumers today continue to be fascinated by personal appearance and fashion styles. Fashion, and the way we present ourselves through clothing
Clothing has been around for thousands of years; almost as long as the modern human has. At first, it served the practical purpose of protection from the elements; but, as life for early humans stopped being a constant struggle to survive, they started noticing how they looked and the concept of fashion began to take shape. These first few garments were typically dyed draped cloth that was pinned at the shoulder and/or waist. This was seen in many ancient civilizations around the world, Greek and Roman the most notable. Over time, clothing began to get more and more complex and formed to the body’s shape, eventually leading up to the tailored style we now have today. However, the sophisticated world of Haute Couture; or high fashion, can distinctly trace its roots to Paris during the mid-19th century. Clothing from there was thought to be superior to those from anywhere else, and women began to come from all over Europe just to buy dresses. This was probably due in part to one notable dressm...
Many people think fashion is just all about design or the clothing that you wear. In fact, the definition is “a popular way of dressing during a particular time or among a particular group of people” (Fashion). Well personally, I think that have got it wrong, and there are many more things about fashion that people do not realize. Consumerism and consumption play a huge role on what fashion is today and what goes into it, and not just about design or designers, but also socially and environmentally. Consumerism and consumption impact the social and environmental aspect of the fashion industry because of what people buy, why they buy things, what type of things they look for in terms of quality or brand, and also where they go to shop.
In conclusion, fashion will speak out a person’s social signal, people dress on designs that blend with their social class. Just as population, social activities and fashion are changing with time. Fashion has made clothing to be convinient, everything needs to be done with the least effort and spend the least time.