Famous Brands is an integrated food services business encompassing franchised brands, logistics and manufacturing. As a leading quick service and casual dining restaurant franchisor, Famous Brands’ franchise network comprises 2 378 restaurants across South Africa, the UK, India, the UAE and 16 countries in the Rest of Africa. The brand portfolio comprises an extensive array of mainstream and emerging brands ranging from Steers, Wimpy, Debonairs and Tashas. The Group also manufactures and supplies its franchisees and the retail trade with a wide range of meat, sauces, spices, cheese, bakery, ice cream, fruit juice, mineral water, coffee and other hot beverage products. (Famous Brands, 2014) If an investor had a choice to decide in a franchise …show more content…
Economic Factors The consistent decrease in economic growth of South Africa affects Famous Brands as they will have to increase their prices for franchises, increase Inflation rates also means that Famous Brands will have to increase prices for franchising and the franchises themselves will also have increase their prices for goods and services. Exchange rates can increase which means the franchises will have to pay more if they import their goods. The overall living conditions of the people also has an effect on the franchises , if there are more poorer people less people will buy from the franchises and vice versa. Social Factors Social factors include the culture of the society the franchise operates within, depending on the area where the franchise is situated, whether it is in Cape Town or Joburg the franchise will have to adapt its business to the culture of the society in the specific area, and keep up with the latest trends of that area. Distinguishing the living conditions of an area is beneficial as it is wiser to place a franchise in a wealthier area compared to a poorer
§ In addition to salty snack products, the company also markets a line of nuts, peanut butter crackers, processed beef sticks, Grandma's brand cookies and snack bars, and assorted other snacks.
Franchising provides fast entry into a country with low cost and low risk. The setting up of the operational facilities is the responsibility of the franchisee. Since the licensee and franchisee are in the foreign country, it is easier for it to respond to customer demands.
The company believes in purchasing small local brands and there facilities to enter the new markets and then invest in there up gradation to make their products compete at the national and international levels. This saves company a lot of time in just developing the product and starting from scratch in any new markets .This also helps in gaining first movers advantage and capturing the market. The refrigerated pasta was a immediate success with sales of over $30 million in the first year and $100 million in the second year
Case Study: Victoria's Secret OVERVIEW Victoria's Secret, one of the world's most recognizable fashion brands, established itself in the Bay Area in the early 1970s. Originally owned by an ambitious Stanford graduate looking for a comfortable and high-end retailer to buy his wife lingerie, Roy Raymond opened the first store at Stanford Shopping Center. Styled after a Victorian boudoir, Raymond's success prompted him to open three other locations, a catalog business, and a corporate headquarters within a few years. His inability to balance finances with his creative vision, Roy Raymond fell into trouble and was forced to sell his company for the small sum of $1 million dollars to The Limited, an Ohio-based conglomerate owned by Les Wexner.
Mr. Patrick J. Grismer (Chief Financial Officer – CFO) The Current Brands which are operational as follows – Pizza Hut (Subsidiary) KFC (Subsidiary) WingStreet (Subsidiary) Taco Bell(Subsidiary) Super Chix (Subsidiary) Banh Shop East Dawning Little organization. The. Examine and consider the future and upcoming changes in the organization.
The research focuses on the use of different branding strategies, particularly brand equity, in order to retain brand loyalty. China is the fastest growing consumer market in the world, the study of Chinese consumer’s perception, attitude and purchasing behavior will assist in realizing the value of branding and it is important to implement the knowledge when striving to understand any particular subject. When the subject is put to practical use it is better to comprehend and find a logical conclusion. Every research has its own impacts and thus, it can be used as an increment of facts and ideas. Brand equity and loyalty highly contributes in obtaining a major edge in increasingly competitive markets therefore, it is essential to understand the importance of branding and how firms market themselves to build brand equity and attain brand loyalty. The primary purpose of this research will be to investigate the relationship between brand equity and brand loyalty and their significance as it is a crucial part of a firm’s marketing activities and how the research will be conducted using pertinent methodology and appropriate research paradigm along with its proposition.
specialty cakes, desserts and breads they make. Publix follows similar protocol in all of their
However, this company consists a lot of brand for their all products. For example, Cocopie, Golbean, Mum’s Bake, Lot100, Koko Jelly,
A luxury good is something that, as ones income increases; the demand for an item or service also increases at a higher than proportional level, in contrast to necessity goods, in which demand increases proportionally with a decrease in income (Varian, 1992). Generally, luxury goods are seen as those at the highest end of the market, in terms of price and quality. Haute Couture clothing, accessories and luggage are considered to be classic luxury goods, although many markets have a luxury sector, for example Automobile, Bottled Water, Coffee, Foods, Jewellery, Sound Systems (HiFi), Tea, Watches, Wine and Yacht.
Not having to answer to a corporate boss is the dream of many and the flexibility that owning a business franchise creates provides this option. Success is not reached by simply creating a business, however. The level of success is measured by the size and efficiency of the business. Business growth is the driving force of the economy. The additional jobs and revenues created when a business expands allow the economy to grow at exponential rates. One of the fastest and most popular ways to increase the size of a business is to turn it into a franchise, which can then be purchased by individuals. Franchising provides opportunities that are beneficial to both the parent company and the purchaser. The company that owns the business can expand without having to pay such a large initial cost to open a new store since the franchise purchaser pays a cost to open the business. As well, the company can regulate many of the business activities so that there is a sense of consistency throughout all of the locations. The purchaser is allowed to use the trademarks and goods of the franchise which already have a large market presence. As well, they are provided with training and work standards by the company to help their business run smoothly (Kalnins & Lafontaine, 2004, p.761). Looking at the business model of the world’s largest food retailer, McDonald’s, provides great insight into franchising and business growth in general as well a better understanding of a global business that utilizes the franchising technique.
F.M.C.G. Company Heinz is the most global U.S. based food company, with a world-class portfolio of powerful brands holding number 1 and number 2 market positions in more than 50 worldwide markets. There are many other famous brand names in the company¡¦s portfolio besides Heinz itself, StarKist, Ore-Ida, Plasmon, and Watties. In fact, Heinz owns more than 200 brands around the world and makes over 5,700 varieties.
Due to the fact that changing times imply as well a change of society and its changing wants and needs, companies have to be aware that a brand’s position should be adapted to a newly developed lifestyle. “All brands need to be revital-ized on a regular basis in order for them to be kept fresh, vital, and relevant to the contemporary market.” (Keller/Sterthal/Tybout 2002, p. 86).
A brand audit is a detailed assessment of a brand’s current ranking in the market compared to other competitors. It provides information on how the business is performing in the market. A brand audit also aims at examining the image and reputation of the brand as perceived by customers. The two key elements of brand audit are brand inventory and brand exploratory. Brand inventory provides up to date itinerary of how a company markets and brands its products. On the other hand, a brand exploratory is an examination undertaken so as to comprehend what consumers feel about the brand. It seeks to conduct a consumer insight research in order to acquire consumers’ feelings and perceptions. This paper looks into the brand exploratory of Cadbury in terms of the customer-based brand equity (CBBE) model.
Debonairs Pizza was formed in 1991 by Craig Mackenzie and Andrew Harvey, two varsity students who noticed a flourishing market in the United States that was not being catered for in South Africa. The main opportunity that was discovered was the possibility of baking pizzas from Mackenzie’s family bakery in Pietermaritzburg and delivering these pizzas to customers at no additional cost. The organization was acquired by the company Famous Brands in 1996, a company that owns a wide variety of successful franchises such as Steers, Wimpy and Fish Aways. Ever since its establishment, Debonairs Pizza has since been known as South Africa’s leading pizza restaurant and has thus become a popular franchise. This essay will be exploring this particular organization’s business strategy, operations strategy, how they ensure quality in their processes and also highlight the difficulties of managing quality in service organizations.
A franchise is simply investing money in a location or store, and then having the store become your own business after learning how to manage the entire business. You earn the majority of the profits, and you also don't have to worry about operations. You'll be taught by the company on how it run the entire business, and this is the reason why this is a huge and very easy way to become rich. Franchises require quite a hefty investment depending on the business you plan to buy. However, if the business is in high demand, there is profits to be made. Take for exMple the Cold Stone Creamery business. Countless people purchase one of their many franchises. The money is very good, the opportunities are endless, and the fact that there is no more need for advertising is what makes this more worth the investment in the long