Famous Amos Cookies Swot Analysis

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Wally Amos, the founder of Famous Amos Cookies, is an American actor turned baker. He is the one who created the cookies that are well known and almost all the people around the world enjoy it. Before created the Famous Amos Chocolate Chip Company, Wally Amos had been a successful talent agent with the William Morris Agency in New York City. Amos turned into baking after he was tired of show business. He learned to cook and bake from his mother and grandmother when he was still a teenager. He decided to bake cookies professionally by starting torent a small storefront to sell his cookies. With financial support from his celebrity friends and former clients, Amos formed The Famous Amos Chocolate Chip Cookie Company in 1975 (reference for business, 2015).
Amos was a success in his new business venture. He was creative and applied an old-fashioned recipe to make the delicious chocolate chip cookies, something fresh and completely different …show more content…

In 1997, DKSH Holdings (Malaysia) Berhad has acquired this company and it is named as The Famous Amos Chocolate Chip Cookie Corporation (M) Sdn Bhd. There have different of tastes for cookies lovers such as muffins, chocolate, brownies and a range of confectionery items besides it famous cookies (Famous Amos, 2015).
The mission statement of Famous Amos is to focus on achieving sustainable growth through the expansion of its operations (UK Essays, 2015).
The objective of The Famous Amos Cookies is to ensure the product can be reach to the customers in an easier way and bring satisfaction to them. Famous Amos produces their cookies using the good quality ingredients such as semi-sweet chocolate chips and flavorful nuts (UK Essays, 2015). Customer can choose the amount of cookies they want and different types of cookies but same price can be mix into a packing when purchasing (UK Essays, 2015). In addition, the cookies are all freshly baked in each

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