(Bodichon 38) Women empowerment is a new phrase in the vocabulary of gender literature. The phrase is used in two broad senses which are general and specific. (Thedevelopmentreview, n,d) In a general sense, it refers to empowering women to be self-dependent by providing them access to all those freedoms and opportunities, which they were denied in the past only because of their being a ‘women’. (Thedevelopmentreview, n,d) In a specific sense, women empowerment refers to enhancing their position in the power structure of the society. (Thedevelopmentreview, n,d) The word women empowerment essentially means that the women have the power or capacity to regulate their day-to-day lives in the social, political and economic terms – a power which enables them to move from the periphery to the center.
Although negative in nature and purpose, the New Woman decided to look at the positive. She looked at how these depictions were empowering, how they announced the future, how they embodied modern femininity and how women could hold power in society. If these portrayals were not empowering to the women of the era, women’s rights may not have gotten as far as they are today. Women today are practically equal to men; but, they would not be if the New Women would have taken the real message from these representations and bowed down to the men and returned to the private sphere.
Ramsay M. Harik and Elsa Martson, revisit this concept in their book, Woman in the Middle East, as they state that many males convince their women that education is unnecessary nor relevant to their household responsibilities. "The girl will spend her life cooking and having babies, why does she need to read or write? This was a common attitude in much of the Middle East until the last fifty years or so" (24). The common consensus was that once educated, these women would question many of the injustices suffered, would demand better treatment... ... middle of paper ... ...emale relative is justifiable if she brings dishonor to the family" (86)... Many women do not stand up for their rights because they are scared from death; since many men killed women without feeling sympathy or without fearing from the consequences of laws.
Due to the preconception that women are supposed to be submissive, society continues to prevent them from being dominant in the workplace. Traditionally women are supposed to be housewives and nurture their children, overtime these views have changed. In todays society not only are women able to be mothers but they can also work outside of their homes. Women, who are considered single mothers, do every job whether at home or at the workplace. Men see women as inferior because until the about the twentieth century women began to gain just a tad bit of independence.
Society has evolved significantly from its initial gender stereotype of the black and white images of the hard-working husband and the loving, domestic housewife. According to Raewyn Connell in his book Gender (2009) he says that men are or at least should be the ‘producers or breadwinners’ and that women should be the ‘consumers’. However, it was around the middle of the 20thcentury during the onset of the feminist movement when the idea of the perfect woman was featured by glamorous magazines and television. Yet, there has been much controversy about the ways in which the mass media represents women and how they have been affected by these images. In the patriarchal society of the period, there was a decrease in strong women being emotionally and mentally stable, intellectual and sexually attractive.
The objective of purchasing a Piaget Altiplano is to satisfy the esteem needs of the female consumer. Piaget Altiplano awareness status is interested. This means, the consumer may or may not want to buy Piaget Altiplano but they already know about the brand. The consumers are still considering whether Piaget Altiplano is the best among all the competitors and look for the uniqueness of Piaget Altiplano. 4.0 List of References: Elliot, Greg, Sharyn Rundle-Thiele, and David Waller.
However, by concentrating on the similitude women have constrained their own identity. Through recognizing differences between genders women have the opportunity to achieve not only greater equality but also create the environment to embrace their unique and exceptional undertaking with humanity. In a quest for equal rights with their male counterparts the feminist movement has opened new opportunities for women in many societies around the world. (Golombisky 90). Feminist’s are pioneering the way for women’s rights, challenging long standing cultural beliefs, creating greater access to education and the political arenas, and initiating change for new ideals.
This statement like others in the book leaves you wondering what she truly believes because she continues to contradict herself. Even with this said the book outweighs in strengths than weaknesses. Its main strength is its persuasiveness to influence the future and get rid of the gender biases of today. Her personal stories and success show that it is possible for women to “lean in”. Works Cited Sandberg, Sheryl.
Women do not want any imperfections or dark, obvious spots on their faces, so they will seek out products that can cure these problems. Lancôme uses these methods to appeal to the emotions of women and lead them to purchasing the DreamTone dark spot corrector. Lancôme uses the image of a model to imply what beauty looks like in today’s cultur... ... middle of paper ... ...t is enticing to woman because not only would the product help create naturally beautiful skin in a short period of time, but would also allow woman to save money on makeup to cover imperfections. The survey can also be coupled with the statement “beautiful skin tone creator”, which is placed in the center of the DreamTone bottle. If women believe that the product works fast, can save them money, and most importantly, make them naturally gorgeous, then they are more likely to purchase the product.
According to the author, clothing design was her star that raised her above other women. It would be better if other women would emulate her character and moral beliefs that should attract other women. Another issue that the writer seemed to have swept below the carpet is the morality of women. First, women seemed to have been despised until they started excelling in mass advertising. Also, the author seems to peg the success of the modern woman to clothing and design.