Fallacious cccc

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During my research on fallacious advertising, I began to notice how few legitimate advertisements actually exist. I decided to put my journey to rest on three pieces of work that all take a different approach in how they present their argument and to who their target audience is. The first to grab my attention is angled at sentimental appeal and a rather hasty generalization. The second, being a political advertisement, is intended to invoke fear, sliding it gracefully into a slippery slope and in turn wrapping it up with a little faulty causality. Last but not least, I could not pass up this magnificent billboard which is just about as fallacious as they come. Starting out with a little ad hominem to set the tone and leaving out nothing in-between, before finalizing the argument with a little bit of “crazy”.

What better way to grab a person’s attention, then to put a beautiful, innocent child as the focal point. This is where the sentimental appeal kicks in, luring you into reading “Children of parents who smoke, get to heaven earlier.” Nobody likes to think about children dying young and most certainly not by the hand of their smoking parents. Then there is the little smoke halo hovering over this young lady’s head as if the damage is done and no recourse will ever be enough to repair it. Talk about pulling on your heart strings. It is a rather hasty generalization to assume that all smoking parents expose their children to their “sidestream” smoke which will inevitably end in tragedy. After all, it is the second hand smoke that is the problem not the fact that the parents have a bad habit, so labeling every smoker with children as a murderer is a bit presumptuous. Maybe it should be mentioned that children who have...

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...-or choice. You A, either have the choice to believe and avoid the disaster to come or B, you are the disaster to come. Your non-believing IS the cause of your treachery and in turn the cause of war. I cannot imagine this ad appealing to anyone but it does appeal to those who feel that “God” is the only path to take.

Fallacious reasoning does serve its purpose in some respects if it is used appropriately. These were three examples in which I felt the message could have been delivered successfully with a little less judgment and a little more fact. Points should be made by educating the target audience on the specific topic being addressed. In the end it is all about manipulation more often than not and I suppose that comes easier with poorly educated people, so the less accurate the information is the less informed the viewer is, mission completed.

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