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Effects of facebook on society essay
Effects of facebook on society essay
Effects of facebook on society essay
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User-centric interaction design
User centric is defined as giving users more control, more choices, and more flexibility. Facebook gives users a way to be social without actual interaction, as in communicating with others without face to face contact. Facebook’s user centric interaction design allows users to express themselves anyway they want, regardless of their reality.
Centric interaction means that it is located in or at a center of all interaction, in this case Facebook puts the user in the center of a virtual experience. It gives users the opportunity to control, and make decisions or choices in who can read and share your private likes or dislikes in a way that was impossible in the past. Facebook gives users the ability to post,
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Meaning that it has become the go to for new businesses to advertise new products and the same time received real time feedback. Even though “word of mouth” has become very popular in this century, many companies can benefit from social media such as, Instagram and Facebook. According to Shea Bennett from Social Times, “Social media indeed is very effective in many ways. Business owners should be able to maximize its power and take it to their advantage for their respective brands” (2014).
Companies can promote their product by pairing up with media outlets such as Facebook for exposure. Facebook as become the leader in social media with 1,155 million users as of 2013 (Bennett, 2014). Companies understand that by using Medias of this sort it can be cost effective and they get to read what is being said about their products. By learning what is being shared about the product, the companies can figure out what it working and what is not. With a simple like or dislike, members of Facebook spread the word about why the product fail or
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Marketing specialists have come up with several best practices to help shape and enhance social media companies. Social media marketing is constantly evolving, therefore social networks often have to adjust in order to keep up since it can change within a second. So this is where the process begins for creating best practices; which are strategies that with time are successfully applied to social media businesses and create greater opportunities. According to experiences of customers and marketing teams, there are several social media best practices. The great thing about social media marketing is that goals can be accomplished in several ways. In order for a social media company to succeed they may need all the best practices that they can think of, to manage a successful company.
Facebook has had a reasonable portion of criticism, but it is no surprise that a social media company of its caliber would not get criticized, and since it has been successful for over a decade, it is pretty hard to ignore how successful this company really has become. If we understand the reasons why Facebook is so successful, then we can use the techniques and implement them as part of the successful best practices for other social media
According to (Mcclard:2008) Facebook is a popular free social networking website that allows register users to create profile, upload pictures and videos, send messages and keep in touch with friends, family and colleagues. It is an application platform on which the interaction between individuals through applications creates the content (collective). This application allows members to present profile of them to recruit “friends” to be a part of their social network and to search for individuals with active profiles. With these application among others things, one may interact with friends by virtually “biting”, “poking”, “hugging”, “kissing” or sending a “gift” or “drink”. This application offers a lightweight way to keep in touch with people. Facebook application was first ...
...ng this product on facebook or other internet mediums will persuade consumers into buying and trying this new product. This weakness can be turned into an opportunity, this because social media is a powerful resource that can attract customers and brand products throughout all global markets.
Facebook is a socializing website that was created in February 2004, founded by Mark Zuckerburg and co-founded by Dustin Moskovitz, Eduardo Saverin, and Chris Hughes while studying at Harvard University. Facebook was originally only open to other fellow Harvard students, it increased slowly to other Ivy League schools, then rapidly made its way to all colleges across the Unites States, and today the worldwide socializing network is open up to anyone over the age of 13 years old. This company expanded rapidly due to its clever approach allowing people to keep in contact with one another over the internet. People are now easily connected to everyone over the world with just a click of a button. Facebook makes it very simple for people to find one another due to the search bar, thousands of different networks, and the “people you may know” bar. This company has expanded at a rapid rate over the past few years and now has over 900 million active users. With this very new and modern socializing website there are many positives, negatives, and questions about the future of the growing company Facebook.
Facebook allows people to connect with one another encouraging privatization and commodification. He argues that Facebook is able to prioritize “disclosure” above other modes with relations to the world in such a way that is evident to be simply a user’s rational decision. Displaying how Facebook positions itself as a neutral platform while constructing specific trajectories of user activity, he explains code changes in how the news feed proceeds to operate. This includes the "updating" of the privacy policies along with trials of making user information "radically transparent."
Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
Mitrano, T. (2006, April). CIT: Thoughts on Facebook. CIT: Computing at Cornell. Retrieved June 6, 2011, from http://www.cit.cornell.edu/policies/socialnetworking/facebook.cfm
In this day and age, many individuals simply cannot go without some sort of socialization. Specifically speaking, most participate in online social networking sites. The most popular and used one is commonly known as Facebook. Facebook was created in 2004 by Mark Zuckerberg. By 2007, Facebook had over 21 million users, adding up to 1.6 billion page views every single day. The typical user spends over twenty minutes per day on Facebook and two thirds of the users log in every day at least once. It is not questionable as to why many people have a Facebook account. Facebook is generally efficient, easy for socialization, and not difficult to manage. Most organizations are affiliated with Facebook, as “almost 22,000 organizations had Facebook directories,” as of November 2006. A year after that in 2007, Facebook was named the seventh most popular website (Ellison 1). However, with anything well known, many oppose to using Facebook and hold criticism against the popular network. There are many flaws in the website and the relationships it starts online. Facebook is risking dangerous activities, ignoring privacy laws, and demeaning healthy socialization.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
· Use of social media for promotion- word of mouth and social media help to get the message across and promote the product efficiently
Social media is an outlet that allows a company to introduce new products, control the speed of how they want to introduce their products and free advertisement. Sending out a tweet or putting up a status would let your customers know about a product that is released. This benefits companies because they spend less money on televised commercials, which takes more time to produce and will not reach as many generations that it could by using social media. Any social media site is free, and it takes less than 10 seconds to put out a post on any website. Facebook has also launched Facebook advertisements, which assist advertisers by showing advertisements to a user based on demographic factors, such as location, age, or gender, and which can further engage the audience by incorporating social context into advertisements, such as displaying when someone’s friend has liked an advertiser’s Facebook page (Li, Lin, & Chiu, Fall2014) . There is nearly 100 million daily active snapchatters and growing. Teenagers are constantly on their phones checking their pages so there is no way they will not know about the product being released. Marketers can discover potential customers for market positioning by filtering the content that online users mention or discuss (Li, Lin, & Chiu,
According to Diamond 2008, social media marketing is marketing that concentrates on people and not products. The company can represent the product through a promotional tool if possible, all that really matters is the customer’s feedback. Marketers are scared about social media marketing because people provide and control the content posted, therefore negative word of mouth can be said about the brand which can spread worldwide in the twinkle of an eye. Social media does not only help companies and brands expand or create awareness, it also influences consumer behavior in terms of gathering information, purchasing decisions, opinions, attitudes and brand evaluation. Marketers need to post topics that will create great conversations with consumers using the platform.
Nowadays, we are living in the “ technology world”, digital’s century, science and technology are being devolopped like a rain-storm, people try their best effect to serve for human’s infiniti demand. Internet in general and social network in particular are exceedingly funtional tools. Indeed, with over 1.3 billion active users in June,2014 ( Wikipedia), there is no suprise that Facebook has been becoming a leading social network in the world, “Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected” – CEO of Facebook: Mark Zuckerberg (google). Facebook truthly brought many useful; however, it is still “ a double-edged sword”.
Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.
Facebook is beneficial to one's social life because they can continuously stay in contact with their friends and relatives, while others say that it can cause increased antisocial tendencies because people are not directly communicating with each other. But some argue that Facebook has affected the social life and activity of people in various ways. With its availability on many mobile devices, Facebook allows users to continuously stay in touch with friends, relatives and other acquaintances wherever they are in the world, as long as there is access to the Internet. Users can upload pictures, update statuses, play games, get news, add people, like and share photos, videos, memes