Facebook, YouTube and Twitter: Changing the World

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Introduction Media and society have always been inseparable. In his article The Mediatisation of Society Theory (Hjarvard 2008), Stig Hjarvard deduced that media simultaneously have become an integrated part of society. This integration, undoubtedly, has brought about changes in societies and media as both sides interact with and affect each other. One of prominent discussion covering this issue is that media have generated a great impact to the way people live. New social media, such as Facebook, YouTube and Twitter with their “premise of increased engagement, a radical change from mass communication to interaction, from information transmission to dialogue” (Hoffmann & Kornweitz, 2011, p. 32) have made users to be more extrovert, provided them a link to other parts of the world or simply created opportunities to get in touch with someone they never expected before. Hence, the existence of media has plays a significant role in human life today. Thus, these changes do not only happen in today’s societies who are surrounded by technologies brought by vast growth of information and communication channels. In fact, media have revolutionized the human civilization since thousand years ago when people “had no idea about electricity or alphabets” (Hikmah, 2011). History has proved that the invention of communication tools such as printed media or telephone has encouraged people to extend their influence over people in other areas, spread their ideas or even inspired them to transform the governmental system (Crowley & Heyer, 2011 ). Related to that, the ideas of the very nature of media may bring major effects within the society have captivated the attention of several communication theorists. This concept then called “Medium Theo... ... middle of paper ... ...na Media Research, 6(1), 86-90. Sloan, J. (1968). UNDERSTANDING McLUHAN: SOME IMPLICATIONS FOR THE SPEECH TEACHER AND CRITIC. [Article]. Speech Teacher, 17(2), 140-144. Sollis, B. (2008). PR 2.0: Putting the Public Back in Public Relations. Retrieved 29 August, 2011, from http://www.briansolis.com/2008/04/pr-20-putting-public-back-in-public/ Stutzman, F. a. H., W. . (2009). Boundary Regulation in Social Media. Paper presented at the AOIR. Retrieved from http://fredstutzman.com/research.html Wallop, H. (2011). Japan earthquake: how Twitter and Facebook helped. Retrieved 12 April, 2011, from http://www.telegraph.co.uk/technology/twitter/8379101/Japan-earthquake-how-Twitter-and-Facebook-helped.html Windah, A. (2005). Impact of Electronic Sinema of "Tangisan Anak Tiri" to Children's Perseption Toward Stepmother Image. The University of Lampung, Bandarlampung.

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