Learn more about increasing business with Facebook here. Twitter Did you know there Twitter more 350 million tweets are sent per day? That’s a very big number considering the constraint of 140 characters per tweet. Even though it seems like Twitter is rampaged with celebrity gossip, there is more to it than meets the eye. The key to making your brand’s Twitter presence noteworthy is having a clear vision for what you want to accomplish and a plan to achieve those goals.
Once a user is registered they can browse through other pins and can repin them to their own page if they found it to be interesting or something which they had been looking for. Nowadays social media has become a very powerful marketing tool that if rightly used can reach out to masses and convey the message the campaign wants. It is proving to be successful in marketing many brands and making huge profits for the company. The Campaign-Honda’s Pintermission The main objective of this Pintermission campaign was to make the Honda’s new CR-V model in a way that would promote the vehicles “get out and live personality” . The marketing objective was to target the younger generation who had goals they dreamt and shared in social networking sites.
The higher the number of page likes is important solely based on the fact that a higher number of likes could represent a popularity among users, attracting more users to the page (Gregorio). Clicks to website is another aspect of Facebook advertising which focuses on drawing consumers in by clicking on their specific website or Facebook page. By using this method, there has been a proven increase in the number of users who have landed on the webpage. The click to website method is influential in the promotion of the page or website without having to maintain as much as you would if an individual chose not to use this method (Gregorio). App installs are becoming a very important part of Facebook advertising.
Facebook has striking growth rate in the number of the users and the revenue. It mainly depends on the powerful Internet to build the large relationship network among friends. The increased mobile usage is the key contributor of the growth in the overall user base. Its daily active users has reached 483 million worldwide until the December 2011. The market value of the Facebook is about $15 billion based on its share sold to the Microsoft.
If a business was to put an ad on Facebook, there would be a greater chance of increase in revenue due to how many people log onto Facebook every day. “Integrating your business website with Facebook has never been easier and the benefits speak for themselves, with 50% of Facebook users checking their profile every day. Think of these log-ins as opportunities to expose your followers to your brand through creative content and interaction” (Kiripatea). Facebook is a popular website with endless benefits for a company to gain new customers and revenue. Facebook is not the only popular social media website.
Established in February 2004 by Mark Zuckerberg, Facebook is a privately-owned social networking website that helps people and companies communicate, socialize, understand, engage and transact more efficiently and effectively with friends, family, colleagues, employees, customers and relevant targets. Facebook is the dominant social network in over 100 countries and has more than 1.19 billion monthly active users, it's growth of members in the past few years has been phenomenal (only less than 10 years). Facebook has a powerful business model. Even though the most active group will however be the 16-45 year olds, Facebook’s diversification is an ingenious growth strategy. This is because it not only has the largest growth of members but also has the largest percent of active users.
People like to connect, communicate and share. It can be seen through the development of languages, the exchange of letters, the invention of the phone and today’s social media platforms such as Google +, Twitter and Facebook. Facebook being an important social media platform with 1.19 billion users worldwide (Facebook Key Facts 2013), since 2004 it has been attracting more and more users. It is of interest how Facebook is keeping it’s free service for its users, and despite its significant size still is growing its user base and revenue. Two questions are open: First, what is the marketing processes involved in Facebook's success story?
In a recent blog, “92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites.” (Demers, 2014). Marketers can view their company revenue generated given credit to rise in sales and advertisement. Conveniently, the company can focus their efforts in areas needing improvement with live blogs, and feedback consumers discuss in various forums associated with networking sites. It is a selling point for entrepreneurs to promote their brand and establish steady clientele using innovative, and creative advertising on social media platforms. The idea is to create a strong following and making the brand known by gaining as much exposure as possible, building rapport, and tracking progress with consumers on various media outlets.
Target groups such as teenagers can for example be reached more easily through viral marketing than through traditional types of media. Social media has provided consumers with thei... ... middle of paper ... ...ers to get a better insight into their own company. To conclude, social media really is an improvement in the business environment, because both communication between buyer and seller, and between consumers can be intensified and executed more effectively, and because analyses on social media is a useful tool to continuously improve the company on several fields. Both small and large businesses profit from social media, because they can easily reach a huge amount of people (almost) without any costs. Social media is not seen as an alternative or simple marketing channel anymore, but belongs to the mass media now.
Meaning that it has become the go to for new businesses to advertise new products and the same time received real time feedback. Even though “word of mouth” has become very popular in this century, many companies can benefit from social media such as, Instagram and Facebook. According to Shea Bennett from Social Times, “Social media indeed is very effective in many ways. Business owners should be able to maximize its power and take it to their advantage for their respective brands” (2014). Companies can promote their product by pairing up with media outlets such as Facebook for exposure.