Ethan Smith and Shayndi Raice authored Facebook Adding Music Service in a recently published WSJ.com article of September 1, 2011. The article describes Facebook’s new initiative to include shared media services on their website. These media services will include music, movies, and video games, and will allow Facebook users the opportunity to share their favorite selections with their Facebook friends, without leaving the site.
The main characters in this article include Facebook, Inc., a social network website that provides registered users with an open forum to create profiles, send messages, upload photos and videos, and stay in touch with family, friends, and classmates. Facebook is teaming up with online music sharing services such as Spotify AB and Rdio Inc. Facebook’s competition includes online companies such as Google Inc. and Amazon.com Inc. that are already using “cloud” music services, along with future competition from Apple Inc’s iCloud. The article concludes with a nod to Time Warner Inc.’s Warner Bros. movie studio, that has recently kicked off a movie rental program on Facebook.
Facebook’s detailed announcement regarding this new venture is expected to be revealed at the September 22, 2011 f8 Developer conference. As such, the details on how music services would work through Facebook are somewhat vague. The article alludes to a powerful integration between Facebook and streaming online music services, that will permit users to connect and listen to their favorite tunes via their Facebook pages. Through Facebook buttons or links, users will identify music and videos they consume and make them available and accessible on their Facebook platform. Their Facebook friends will then be able to listen and share ...
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Facebook has begun a large makeover plan that will include media offers on their web site. Their strategy of social network sharing fits well with this new integration media concept. Facebook’s goal to bring music and movies to their fan platform will entice their consumers to spend more time on their site. Sharing of music and videos will also connect artists to their fans. Lastly, music tastes and discoveries will now be influenced and recommended by usage and socialization, providing marketers with a new target venue.
Works Cited
Kotler, P., & Keller, K. L. (2009). A framework for marketing management: Integrated with PharmaSim (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
Smith, E., & Raice, S. (2011, September 1). Facebook adding music services. The Wall Street Journal. Retrieved from http://online.wsj.com
It has introduced a new tool called “music store” where we can post 30-second musical clips of our favourite songs and albums to newsfeed. Music can be posted from • Apple music • Spotify But this is only available on iOS applications. Facebook is working on its progress to android as well. • Incentives on youtube to publishers It has been decided to provide with big incentives to news publishers to entice them to upload the service directly. New publishers have full control over youtube
Randolph and Reed Hastings in 1997 in California. Initially, the company offered a DVD-by-mail service for a monthly, flat rate subscription fee. Videos were sen... ... middle of paper ... ...rhaps, its success story is not that different from Spotify? Works Cited Cipriani, J. (2013). CNET. Retrieved 3 7, 2014, from http://howto.cnet.com/8301-11310_39-57574554-285/get-to-know-netflix-and-its-new-facebook-integration/ Gallaugher, J. (2013). Information Systems: A Manager’s Guide to Harnessing
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