ENG 212 125120 LAU SHUK HAN BEN Research Paper – Final Draft Influences of televisions on teenagers Television is a part of mass media. It has characteristics that it serves most of the population and it is a combination of video, audio and text. People, no matter old or young, used to rely on it for acquiring knowledge. Since TV has been invented, it is used by governments TV to promote their policies or propagandas. This is a powerful evidence showing that TV is an important tool on people’s lives.
These groups of people range from kids to adults and health freaks to junkie freaks. But the most important part of advertising is to draw attention from the consumers to buy their product. The food industry has made many attempts to advertise as many different ways so they can possibly get the consumers to buy their products. Through commercials on televisions and radios, advertising in the newspapers and magazines, advertising has made it possible for most people to go in the restaurant or store and to buy their products. Advertisement contains a lot of false promise.
Obesity, cigarette and alcohol use, and the poor nutrition of our children and teenagers are contributed to exposure to this never ending barrage of ads. The facts are staggering. I’m going to give you some numbers, quite a few numbers, but these are some statistics we all should be aware of and should startle parents. Did you know the average US child watches an estimated 25,000 to 40,000 television commercials per year, however, in the UK, it is considerably less, with 10,000? Also, $15-17 billion is spent in advertising to children in the US, with an unbelievable amount of over $4 billion spent by the fast food industry alone in 2009?
Not only do children get on social media but adults do too. If people are not any on social media they are most likely watching TV. If the child sees something that attracts their eye they will most likely want to get it. Fast food restaurants know that if they show a fancy toy on TV it will attract kids. However businesses tend to advertise on social media more than on TV.
While parental control is available, what is seen on TV tends to become a part of everyday life. Granted television provides a new wave of story telling, the system itself has begun to spiral out of control. Mainstreaming has become an integral part of today’s culture, in turn proving true what George Gerbner spent years researching: cultivation theory. In Cultivation Analysis: An Overview, by George Gerbner, argues that when people watch television over a long period of time much of what they watch they internalize and create reality. In this reality, much of the core values and beliefs are shaped by the television reality.
The Effects of Watching Too Much TV Television has become one of the major entertainment providers in our modern life. It sits in the living room of about almost every home in the world and it is the one thing that most people like to come home to after a long day of work or school. Not only does it give us something to laugh or get scared at but it also provides us with valuable information about what is happening around our local community and around different places in the world. But, as good as this sounds, Television may be affecting us without even realizing it. Being one of the major distractors in today 's society, it gets us attached to its content in which a lot of people spend a lot of their time watching.
It attracts children as a main target audience using numerous mediums and themes that feature food advertising contents. These mediums include television channels, internet, films, videogames, and supermarket promotions. Currently, advertising through television is the most prominent medium that advertisers use to promote food products to children, because it is the platform that many children spend much of their time on watching their entertaining channels. While watching the TV, children are exposed to a lot of embedded advertisements that contain animations, pictures, appealing statements, music, colors, cartoon characters, and celebrities. All of these are some themes that advertisers use to grab the attention of children while watching TV.
Due to the number of hours spent watching television, advertisers use the concept of repetition to "promote goods, services, ideas, images, issues, people, and indeed anything that the advertiser wants to publicize or foster" (Pride & Ferrell 1). Even in politics, advertising sells its candidate. In the past presidential election it was impossible to watch TV on any given evening without seeing Bill Clinton or his ideas numerous times. Brand names for many well known products have been adopted as the name used for all brands of the same product. People request a Kleenex rather than asking for a tissue o... ... middle of paper ... ...watch it.
Not just having blind spot, but also visual crowding. Although crowding had been classify into a key fact that how people visually recognize objects,(Pelli, D. G. (2008)however, it cannot be avoided nowadays. We can see that human visual system is very complicated system. It still has a very long distance to find out all details of our visual system. To this end, our psychologists and neurobiologist are fighting for their study hardly.
Children learn many things from watching television, because most of the children learn by imitation and listening.... ... middle of paper ... ...children. Researchers found that 17% of overweight, 15% of raised serum cholesterol, 17% of smoking, and 15% of poor fitness can be attributed to watching television for more than 2 hours a day during childhood and adolescence( as cited in University of Michigan Health System). From the above analysis we can consider the negative effects and positive effects and guidance to be given to outweigh the positive effects by overcoming the negative effects. Conclusion Even though both positive and negative effects of television on children are measured on an equal basis, positive effects can outweigh the negative effects with a proper education to children about television impacts. Outcomes of television can be modified to a positive effect with the support of parents in guiding children to understand the informative use of television.