External Factors Of Tourism

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Recommended: Historical and current development in tourism

Tourism is the activities of travelers to and stay in places outside their usual environment for entertainment, business or other purposes for a period not more than one consecutive year. Tourism is a dynamic and competitive industry that requiring the ability to constantly adapt to changing customer needs and desires, customer satisfaction, safety and enjoyment is special focus on tourism companies. (WHAT IS TOURISM?, 2017)

Istanbul is the most populous city in Turkey and the country's economic, cultural, and historic center. Often tourists are going to Istanbul to see their nature, historic places, and do business. Istanbul has many tourist places like: Topkapi Palace Museum, Hagia Sophia Museum, Blue (Sultan Ahmed) Mosque, Miniaturk, …show more content…

The internal factors are include of costs, pricing aims and the qualities of the product. The external factors are include of competitors, distributers, legal restrictions, supply and demand, market structure, rivalry, customer behavior and the economic condition of the country.

Like every other component of tourism marketing mix, pricing in tourism is a sensitive issue. Higher prices can cause a decline in sales and decrease the total income, in order to ensure a profit the price has to include production costs to provide a profit. In pricing a tourism product the company can choose to maximize the short term profits if there is a favorable demand for the product. If a company chooses low initial cost strategy, then the company needs to ensure high market participation.Between other factors the price elasticity of the product depends on the consumers’ perception towards the product value.

That it can be concluded that the price depends on the distribution of resources as well as how the company positions …show more content…

Marketing communications has three main aims: informing the potential customers about the qualities of the product, persuading them to buy the product and reminding them to buy the product. As a marketing mix element, promotion provides support for the placement of product in the tourism market and increases the brand awareness, while creating the brand image and positioning the product in the market. The Turkish government and private sector undertake various different roles in promoting the Istanbul brand with various promotion activities. (THE ROLE OF MARKETING IN THE PROMOTION OF THE ISTANBUL BRAND,

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