Apple© is a company that has embedded itself in today’s culture with its innovative design, development and marketing. Almost everything that has to do with personal computing (Personal computers, mp3 players and cell phones) are manufactured and sold by Apple. The Apple brand is recognized all over the world due to strong branding of its products and logo. They command a premium price because of design aesthetics can pop culture pushes. However, with the rising popularity of android and its competitive devices, the market share of Apple is starting to shrink.
There are big telecommunication companies like AT&T, Verizon, T-Mobile and Sprint offering very affordable contract price to customer and rapidly increases the users of Apple. It becomes very easy to buy Apple products in many countries. Samsung has more advantages than Apple in the European and Asian market. Because Samsung has wider price variant and most of the products are cheaper than Apples. Maybe everyone has different answer for which is the best between Apple and Samsung.
Apple differentiates itself several ways. First, through the advanced products and technology that the brand offers. The company’s innovative products and ideas provides the consumer with a value proposition. For example, when the company developed the iPod and iPhone it thought ahead in creating apps and the iTunes music store to go along with the products. Furthermore, the company has established itself as a company that stands behind its products.
Its net profit also rose to 8.24 trillion between the months July and September of 2012 (Jones 1). The success and peculiarity of its new low cost high quality products as well as its emphasis on innovation has allowed Samsung to find a way to win this technological battle. Who started this technological battle? Although Apple is still seen as the originator of this war with the release of the new iPhone, Samsung has managed to introduce new impressive changes to its products by innovating both the design and software of mobile devices. Innovation stands as the number one priority for the company.
Apple listens to reviews from their customers to improve their technology such as increasing the micron pixals, making the phone/computer more compact and light weight, voice command, and many more. Apple has a strategic planning style where they space out their new products just enough so that they can make the most money and customer satisfaction on their products. Apple has many constituencies that make the company what it is today. With out them Apple would not be a success. Apple has price segmentation throughout the world but
If the executives had not supported investment in iPads, the Age of Apple Company would never be arrival. Present day the electronic gadgets like apple’s iPhone, iPad and iPods are dominating in the market, which is thanks to the success of iPads. As shown in the textbook, the introduction of the iPad, a brilliant sample of technology for business and obviously for the entertainment had pulled Apple back to dominate the market. If no executive had not invest in the program of iPad, Apple will stay no longer. 2.
Another major competitive advantage is their hardware design. It was exceptional, the aesthetics of their PC was getting a lot of attention from the vendors as well as the customers. Apple is known to have a culture for innovation and introduce new product often to stay ahead of its competitors. Also, if we look at the cell phone market, the implantation of the iPhone changed the entire industry and customers were impressed with the advance of technology even though it only offered a f... ... middle of paper ... ...troduce new model of the iPod which increased Apple lead and market share in the MP3 market. According to the text, Apple held more than 70% of the MP3 market in the United States.
These two devices have gained popularity for it’s ease of use. Apple TV being the first mover in 2007 of the streaming devices is facing rivalry from Google Chromecast, the second mover in 2013. Apple TV and Google Chromecast are the frontrunners in this market and their continuous efforts towards innovation will help them pull ahead in the most heated battlegrounds of the streaming devices.
The competitive strengths also originate from strategic leadership right from the top, Steve Jobs, who have overseen effective innovations in the PC market, iPods, the engineering of Apple softwares as well as effective global marketing strategies. The contr... ... middle of paper ... ...butor of the company’s overall performance. Such strategies could include intensive marketing and publicity to establish the iPad as the most common tablet in the market. The company can also conduct a market research to establish the trade off between the iPad and the other tablets in the market, for example by Samsung. They will be in a position to establish the features that make the iPad less superior to the Samsung tablet or what the consumers consider most in buying the tablet.
Performing SWOT Analysis on Apple Andreia Fields Grantham University To be successful in any company you have a series of steps that you’ll need to perform to see if the product or service you offer is viable in today’s market . A SWOT analysis is used to determine the strengths, weaknesses, opportunities and threats that a company would face . In this paper the focus will be a SWOT analysis of one of the biggest and most successful companies of our time, Apple Inc. Apple is a billion dollar company and is thus far Apple is one of the most well known companies. Why is that ? Apple has done some of the most brilliant marketing campaigns.