External Environment Analysis Paper

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Leaders of any health care organization who strive to be successful must have an understanding of its external environment in which they operate. Leaders must be able to anticipate and respond to significant changes happening within the organization and be able to incorporate strategic thinking and strategic plans for the organization. Ginter (2013) states that organizations that fail to anticipate change, ignore external forces, or resist change will find themselves out of touch with the needs of the market, resulting in antiquated technologies, ineffective delivery systems, and outmoded management (p. 36). Understanding issues happening within the external environment is what makes up strategic thinking and strategic planning in the external environment analysis to determine the implications of those issues in the organization. Ginter (2013) implies organizations and individuals create change, therefore, health …show more content…

The U.S. Department of Health and Human Service Office of the Inspector General (OIG) addresses coding compliance issues that are in the rise or will rise in the future of health information technology. The Revenue Cycle Department should take advantage of educational institutions, research organizations/foundations, and individuals who strive to keep up and improve with changes happening within the coding industry to help maintain the integrity of the department as well as the organization. The intent of understanding the nature of all issues and changes is the health care environment. Changes in the health care environment aids in aggregating information concerning the issues and in determining their impact (Ginter, 2013 p. 69). The AHIMA Standards of Ethical Coding is used to provide professional values, ethical principles, ethical guidelines to assist health information management (HIM) professions in the decision-making process to maintain coding

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