Exploration of Shopping Patterns at Different Kinds of Shopping Centres
The aim of this piece of coursework is to produce a detailed report on
the hypothesis stated below:
'Do large shopping centres have different types of shops and larger
spheres of influence than smaller ones and how and why does this
affect the shopping patterns of each centre'
This report is based on the topic 'people and places'' it has to do
with people's shopping habits and patterns and different shops in
three types of shopping centres. The three different places I would be
studying are Hounslow, Bedfont and Minimax.
To prove my hypothesis right or wrong I am going to visit all three
shopping centres and inquire from various people I meet the following
six questions.
v Are you here for shopping?
v Where they came from?
v What distance have they travelled?
v What means of transport did they use?
v What they intend to buy?
v How often do they shop here?
I will record the answers on a questionnaire to show how busy each
area is and how far people travel to shop there. I will also record my
data in graphs and pie chart.
After this I would classify the three different shops and show graphs
with explanations of the classification. I will also take pictures of
each of the three shopping centres and explain how well structured
they are.
I will then collate my results with all the evidence and answer my
hypothesis. Then I would show how the three shopping centres can fit
into hierarchy like the one below.
[IMAGE][IMAGE]Text Box: CORNER SHOPS[IMAGE]Text Box: SECONDARYCENTRES & SUBURBANPARADESText Box: CBD
CBD---- |Represents high order centre (usually only one). It sells:
comparison, luxury and specialist goods.
Secondary centres & suburban parades---- Represents middle order
centres (usually several). It sells: a mixture of convenience and
specialist goods.
Corner shops----- represents low order centre (usually many). It
sells: convenience goods.
After I do this I will then write a conclusion which will include my