Executive Summary of Sun Cosmetics, Inc.

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Executive Summary of Sun Cosmetics, Inc.

There are many components to a successful organization, among them is a steady

flow of innovative products that are consistently produced to high standards,

available to customers when and where they are needed, and backed with diligent

service and support. We will demonstrate the viability of capturing a

significant market share of sunscreen products Down Under. We will inform you

of our unique market entrance plans, our unique product and its marketable

attributes. We will layout our target markets and their demographic information,

and we will conclude with the profitability remarks necessary to gain your

confidence and investment.

Sun Cosmetics, Inc., the parent company, was founded in 1955 and has been a

publicly held company since 1973. It was incorporated in the State of

Massachusetts. Any U.S. legal conflicts fall under the jurisdiction of the

Massachusetts state court system. It's annual North American sales of sunscreen

products are in excess of $20 billion. Sun Cosmetics created Oceana's

development team for the express purpose of penetrating Australia's regional

markets. Its members were selected based on their cultural appreciation and

adaptability, their research expertise, and their discerning abilities with both

primary and secondary data.

Cheri Brown, Vice President of International Operations

Robert Roy, Director of International Sales & Marketing

Helen Quinn, Director of Cultural Adaptation

Becky Barth, Director of Research & Development

Sun Cosmetics, Inc. will send two expatriate executives to F.H. Faulding &

Company Limited to work in commensurate positions and pay grades. The training

and marketing guidance is invaluable from both perspectives.

Product introduction and formulation

Due to the high incident of skin cancer Down Under, primarily originating in

young children, we have developed an additive that enables parents and children

to see that this sunscreen has in fact been applied to all areas of exposed skin.

This additive is a coloring agent that fades approximately three minutes after

application. Taking advantage of the Sydney 2000 Olympic Summer Games approach,

we have incorporated the additive with an olympic theme: Oceana

Gold, Silver & Bronze. The coloring agents will actually be gold,

silver or bronze according to the label of the particular sunscreen purchased.

In addition to these choices, each color would be available in several degrees

of sun protection factor (SPF): SPF4, SPF8, SPF15 & SPF30 (SPF4 being the least

and SPF30 being almost total sunblock). Oceana is a non-greasy water resistant

sunscreen with aloe vera gel, vitamin E and is paba free.

Incidence of skin cancer

The high incidence of skin cancer in Australia is the reason for our choice of

this product. Skin cancer has been on the rise due to environmental issues

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