Executive Summary Of The Film 'The Founder'

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Contents
Summary of Story 2
Management Competencies, leadership & Entrepreneurship 3
Branding and Franchising 3
Ethics 3
Conclusion 4

Summary of Story

The Founder is a 2016 film based on the story of the creation of MacDonald’s. The film stars Michael Keaton as Ray Kroc who is a businessman looking for opportunities and is supported by his loyal wife Ethel. Set in San Bernardino California, Ray eventually finds the first MacDonald’s restaurant and is impressed by their food quality and is shown around the kitchen by brothers Mac and Dick, he is impressed by their efficiency and sees an opportunity in franchising the business and expanding the brand. After hearing the MacDonalds tory and seeing into its history, Ray convinces the brothers to let him lead the franchising efforts on condition that he acquires their approval before making any changes. The brothers are hesitant, to give over control, but are comforted by the success that follows after Ray builds a franchise in Illinois and gets the support of dedicated investors to open franchises themselves. The brand is doing …show more content…

To solve these issues it would take adaptability and innovative thinking that would result in a big push to advertise a new organic and healthy reputation to the brand, by adding new menu items and sourcing new ingredients, secondly they could invest in lab grown meat in order to appease the demands of sustainable meat production, and thirdly they could revitalise their brand by changing the image substantially but still promising the same

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