Executive Summary

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Recommended: Effects of terrorist attacks on tourism

Executive Summary

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The 2000 were a period of enormous growth, Australian is a prosperous

nation has benefited from 9 years of uninterrupted economic growth.

However, the international tourist industry was suffer from the

terrorist attacks on the World Trade Center and Pentagon in the USA on

11 September 2001. Overall, the Australian international tourist

industry continues to be strong because of the board mix of natural

environment and cosmopolitan cities located here, including high-tech,

stable international political situation and economic prosperity.

In order to increase Australian international tourist industry, Sport

and Tourism of Australia’s Department of Industry, Science and

Resources must develop a strategic plan to reach more potential

visitors. With Australia unique natural resources, its appeal to more

Asian travellers come to Australia. Over the past decade, most

visitors came from the UK, Europe and North America. Now, Australia

must begin some strategies to attract more travellers from Asia

countries. This will give Australia the best opportunity to expand

its tourism.

Introduction

Although Australia has been booming, the world economy has been in

recession for some time. Indeed, Australian tourism is slowly

declining has been far less than originally expected. Even though the

Australian government strives to sustain growth in the economy without

damaging the natural environment, but these improvement do not seem to

be reaching the travellers its need to influence. Therefore, I am

asked to summarise the marco environmental issues affecting Australian

Tourism and propose additional strategies that the Sport and Tourism

of Australia’s Department of Industry, Sc...

... middle of paper ...

...ung

singles, offer a lower price during peak season by effectiveness of

adverting campaigns and promotion in generating more Asian, including:

· Australia and Singapore have established a Joint Tourism Council

that will aim to increase international arrivals to both Australia and

Singapore from key markets through a co-operative partnership between

the Australian Tourist Commission and the Singapore Tourism Board.

· Most key operators selling Australia have developed websites

providing product information, special deals, travel clubs and

newsletters and online enquiry response mechanisms.

· There are 10 major wholesalers/retail agents selling Australian

group tour packages, with extensive branch office network of sales

point location. These agents are linked with the three major

carriers: Qantas, Cathy Pacific and Singapore Airlines.

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