Executing Strategies in A Global Environment

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Introduction The name of Federal Express is not new; it is an organization that is serving the humanity since long. Federal Express, that is commonly known as Fed Ex is a renowned courier company that plays a prominent role in logistics industry and it is considered as market leader because they deals in zero defects system. The corporation is famous for its competitive techniques, strategic advantages, distinguishable thinking and lack of communication barriers. Although, there are several logistics and courier based organizations but Federal Express has gained a huge name because of its services and innovation. It is the first courier organization that utilized electronic forum for exchanging orders. Innovation and strategies related to innovation has differentiated Fed Ex from rest of the logistics firm. Federal Express is trying to excel market shares through technological advancement and differentiation of products and services from that of competitors. Although, the corporation faced obstacles and hurdles in every stage but their powerful strategies saved them every time. The topic that is assigned deals with execution of strategies in the globalized environment and the research paper will speak about cost creation frontier of Fed Ex. The paper will inquire about building blocks that are needed by corporation to go for competitive advantage over others in order to preserve above standard productivity (Arthur, 1992). Corporation is famous for its differentiation practices, so project will determine how it manages competitive gain over other competitors. Further, development models of Fed Ex will be accessed and analyzed and recommendations will be provided if needed. Finally, the project will cover globalization and ... ... middle of paper ... ...ecial packages and high quality services. References Arthur, J. B. (1992). The link between business strategy and industrial relations systems in American steel minimills. Industrial and Labor Relations Review, 488-506. Farhoomand, A. F., Ng, P. S., & Conley, W. L. (2003). Building a successful e-business: the FedEx story. Communications of the ACM, 46(4), 84-89. Hult, G. T. M., Hurley, R. F., Giunipero, L. C., & Nichols, E. L. (2000). Organizational in Global Purchasing: A Model and Test of Internal Users and Corporate Buyers*. Decision Learning sciences, 31(2), 293-325. Quelch, J. A., & Klein, L. R. (1996). The Internet and international marketing. Sloan Management Review, 37(3). Wind, J., & Rangaswamy, A. (2001). Customerization: the next revolution in mass customization. Journal of interactive marketing, 15(1), 13-32.
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