Evolving Technology

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Over the last century, media has continued to evolve at a staggering rate. The last twenty years alone with the creation of the internet, anyone is able produce media content, and present it to the world. Constant innovation happens everyday, with technology becoming cheaper and easier to use. Making it an exciting time to be a consumer, as the mainstay media has to compete against individuals that before would have been below their notice.

Modern technology has greatly advanced the way in which we interact and receive media. With online distribution, content creators are able to sell or show their products without the need for physical manufacturing, distribution or stocking. This allows creators to get a much higher return on their investments, not to mention lower carbon emissions, but online distribution does come with its risks.

The risks being not only piracy and copyright infringement, but also a loss of publisher support, which would discourage the future development, of the participating businesses. Proof of purchase is also harder to establish as ownership is not so ...

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