Evaluation of Advert
My advert uses a woman’s moisturiser and places it along side a man. This is challenging the representation of men because in a normal advert it would of featured a women because it it’s aimed at women.
I started by placing a blue and white gradient background. This is plain and minimalistic but at the same time adding some colour to the advert whereas plain white would have appeared bland. I used blue because it is a very cool colour and is linked with cold colours and ice. I am trying to put across that the product is cool and ‘Smooth’ so cool blues play an important part in the colour scheme.
I then added a picture of the product. I placed this in the top right and is quite big. This is to get across the product so there is no confusion in what is being advertised. I surrounded this with a black stroke to make it stand out even more and seeing as the top of the background was nearly white, and having a white bottle the two were hard to tell apart.
I then placed the name of the product next to it in cool, stylish colours but at the same time they contrast the blue and white and stand out really well. I used and effect that is help created by the program I used that appears as the letters are 3d and are ‘gel’ like.
These were then complimented by a ‘And be’ which is the start of the slogan I chose to add. They are in big, Bold and black letters with a white outline to help it, again, stand out. This was placed in the centre of the advert so that they start to read the line and then it is followed through by the rest of the slogan.
The came the rest of the slogan which was ‘Smoooothe’ with too many O’s on purpose to stress the effect. These are in metallic green colours which are bold and vibrant. I stretched the first letter to kind of give the effect of the word zooming in at fast speed.
Then I added a male model in black and white in the bottom left, He has an open, revealing and seducing shirt to attract people.
I then added a bold blue and green border that uses the same gel like effect as the name of product.
...nning. The logos that are on this little shot grab the attention with the label saying,
First, I looked for an interesting advertisement to write about. I found an advertisement in a Muscle and Fitness magazine. The advertisement is for Vicks NyQuil. The advertisement itself is very, very simple. Roughly ninety percent of the advertisement is merely black, with small white text in the center, spelling out the words "All Night Long." At the bottom is a white border with the slogan "The best sleep you ever got with a cold... medicine." To the right are the top two thirds of a bottle of NyQuil. Very subtly written, in faint grey text, is the Proctor & Gamble copyright.
The words located at the bottom of the advertisement states, “smoking causes premature aging”, these words visibly display the Nicotinell stance against smoking. This only confirms the audience’s fear that smoking can actually be harmful to an individual’s health. The designers strategically put the words in small print at the bottom of the ad to keep the focus on what is going on in the picture; the organization did not want to take away from the visual’s shining moment. The organization gave the audience some credit that they were fully capable of putting the visual puzzle pieces together. The only added the written word as a precautionary measure to clear up any misunderstandings that may have been
In the “Canterbury Tales”, Chaucer depicts each character of the pilgrimage using allegorical descriptions. The pilgrimage in itself can be seen as an allegory since it represents more than a physical journey but a journey of one’s true self. The flaws exposed in the characters are also seen as a reflection of their surroundings. Therefore, each character is used to exemplify the faults of medieval society. For example, the description of the Physician is a direct example of irony. Chaucer begins by describing the Physician in a flattering light.
The Canterbury Tales by Geoffrey Chaucer are a collection of Middle English short stories written about a group of pilgrims telling tales as they journey to the shrine of St Thomas Becket. In this collection of tales, Chaucer introduces a slew of interesting characters representing all walks of life who present intriguing stories of their lives. The character of Chaucer serves as our guide throughout this story. Chaucer’s narration is unique in that we see him both as someone who could be there in the tavern with the group but at other times, Chaucer is a narrator who seems to know far more than he should. With this type of narration, we gain different perspectives on the pilgrims and
In this essay I will describe an image taken from an advert and use visual methodological approach to analyse and depict the different set of meanings produced by this image. In order to explicate my ideas I will provide a brief outline of the picture. Then, I will describe a number of coded and non coded meanings and how the advert is employing a range of signifiers to communicate messages to the consumer and reinforce the brand identity. (Barthes 1972)
I have examined and analyzed the COVERGIRL™ NatureLuxe advertisement that uses common feminine stereotypes. In this advertisement, COVERGIRL™, which runs in Seventeen magazines, targets women through their choices of colors, fonts, and images used. Certain stereotypes are used; such as, those who are more feminine tend to prefer lighter, happier colors, such as pink. Also, the use of a celebrity, who many young women look to as an icon, assists in the advertisement of the COVERGIRL™ product. COVERGIRL™, more than likely, is able to successfully market their lip-gloss product in the United States by using common gender stereotypes to show femininity and how those, mainly women, should be presented in today’s society.
In the essay “Beauty (Re)discovers the Male Body,” author and philosopher Susan Bordo discusses the history and current state of male representation in advertisements. While using her feminist background, Bordo compares and contrasts the aspects of how men and women are portrayed in the public eye. She claims that there has been a paradigm shift the media with the theory that not just women are being objectified in the public eye, but also men too. Since the mid-1970s, with the introduction of Calvin Klein commercials, men have started to become more dehumanized and regarded as sex symbols. In a similar fashion to how Bordo describes gender, race plays a similar role in the media. People of all different ethnicities and cultures are being categorized into an oversimplified and usually unfair image by the media over basic characteristics.
The can is sporting a blood red cloak that shows a striking resemblance to Dracula’s cloak. The cloak is partially opened in the front so the viewer can still see the Pepsi symbol clearly on the can. It also looks like it is being ruffled a little bit by the wind. There is white lettering written across the cloak that reads, ‘Cola-Coca’ in the Coca-Cola font type. Pepsi cleverly swapped the ‘C’ and the ‘L’ in Coca-Cola’s name to give the impression that the Pepsi can is wearing an imitation Coca-Cola costume. The background of the ad is a mountain ravine complete with dark shadows and sharp rocks, giving this ad a mood of dark and scary. The only text is, ‘We wish you a scary Halloween!’ which is thinly printed with white letters towards the top of the
Can changing the mindset the story is told from change the outlook of a story? Can two stories with the same topic, written by the same author make you feel two very different ways? William Blake illustrated this to a perfection with the poems “The Chimney Sweeper” from Songs of Innocence and “The Chimney Sweeper” from the Songs of Experience. The two poems have the same concept but are told from two different perspective. One from an innocent view of the world and one from someone with the experience of the world. Songs of Innocence contrast with Songs of Experience from the speaker of poem to the tone it is told to the imagery each poem possess.
Thus it can be said that the message that has to be communicated is driven by the written statement which, as discussed earlier, isn’t quite visible in the advertisement background. It is quite important to note that in the message the numeric figure and ‘UK’ has been highlighted whereas the real message i.e. second hand smoke hospitalises children has gone in the background. Thus proper placement and structure of this text is quite important.
The top half the page shows a slogan, that says “shoulders were made for greatness”. Right under that is followed by the words “not dandruff”. The words are dark blue and are all in capital letters, which take about half the page. Behind the Dark blue lettering is a sky background. It is light blue showing that it is daytime. The bottom half is a picture of a football player looking forward into the background. The
Creating a creative advertisement that stands out from the crowd is essential for any company’s growth. A common communication strategy is for companies to break through competitive clutter in order to shape consumers attitude and intentions. A creative ad is able to catch the attention of onlookers with the added wow factor. Interest in an ad is influenced by surprise, information and benefits. Comforts fabric softener ad (See appendix 1), is a great example of this as the ad displays a perfect visual for their product with an added touch of humor to draw potential customers attention to the ad. Their ad clearly conveys the message of their product without the need of a
Geoffrey Chaucer, in The Canterbury Tales, uses both a frame narrative and satire to describe the pilgrimage of thirty pilgrims. The purpose of Chaucer’s use of the frame narrative is to display to the reader the stories within. These pilgrims, as described in the outer frame of the work, embark on a great journey to visit the shrine of Saint Thomas Becket in Canterbury, England. Chaucer created a character from most of the classes to ensure that his work has the characteristics of verisimilitude, yet excluded from the motley crew pilgrims of the highest and the lowest of the social ranks, royalty and serfs, respectively. The twenty-nine pilgrims, including Chaucer the Pilgrim, enter the journey, with Harry Bailly, their Host at the Tabard
Desire the display should create an impression of desirable to the customer, promoting the product & its brand.