Ethos In Nelson Mandela's Speech

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1. Ethos is based on persuasion achieved by the speaker's personal character when the speech is so spoken as to make us think of the power the speaker has to inspire belief. Ethos is dynamic and developed in a messages conveyed by the sender, people who will be reading the article would be convinced. Nelson Mandela was an icon, he is a professional person and he could easily convince people because of his credibility, charisma and control. • Credibility: He was a former president of our country and people could easily trust him. • Charisma: He was already known by people and his was the most admired person in the whole country. Because of his charisma the audience could relate to him. • Control: He was powerful, people trusted him because

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