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reflexivity in ethnography
reflexivity in ethnography
reflexivity in ethnography
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Ethnography
Personal experience and reflexivity should be used within anthropology as a tool to reflect on the culture that is being studied and not a refocusing of attention on the self. Works such as Dorinne Kondo’s “Dissolution and Reconstitution of Self,” use the idea of reflexivity as a mirror in which to view the culture being studied in a different manner. This use of reflexivity allows for the focus to stay on the culture being studied. A move away from this is the new branch of humanistic anthropology represented in this essay by Renato Rosaldo’s “Grief and a Headhunter’s Rage” and Ruth Behar’s “Anthropology that Breaks Your Heart” allows anthropologists to use reflexivity as a way to explore universal human feelings. For me, this is not the study of anthropology as much as self-reflexive psychology. The focus shifts from culture to self. The anthropologists completely understands the feelings of the people he/she is studying. I think that it is rather ambitious to state that emotion is univeral, and I do not think that it is the job of anthropologists to do so. The reflexive voice is a necessary aspect of ethnographic writing, but the anthropologist must be careful not to shift focus from concentrating on culture to concentrating on herself.
Dorinne Kondo does an excellent job in her essay “Dissolution and Reconstitution of Self”in using the reflexive voice as a way in which to describe culture and break down the observer/Other dichotomy by giving agency and power to her informants. Not only does the anthropologist interpret the people, but the people give their interpretation of the anthropologist. She states:
I emphasize here the collusion between all parties involved, for it is important to recognize the ways in which informmants are also actors and agents, and that the negotiation of reality that takes place in the doing of ethnography involves complex and shifting relations of power in which the ethnographrapher acts and is also acted upon. (Kondo 75)
Kondo acknowledges the affect that the Japanese have on her character and by so doing she acknowledges their power. Instead of standing in the place of supreme authority, the anthropologist, by using reflexivity, can give the authority to her informants.
Not only was she reflexively examining her positioning and the affect it would have on her informants, but she also looks at the affect that her informants have on her while still centering her discussion on the culture being studied.
The Nazi’s put the Jews, and the people they wanted to, like homosexuals, disabled people, and people with different political views in Concentration Camps. The Nazi’s said “These were for teaching their enemies to be Nazi’s”, but in fact many died there. The well known concentration camp during the Holocaust was Auschwitz. Auschwitz was made u...
This essay is an ethnographic study of Whole Foods Market which is located in Kensington, London. Whole Foods Market is a niche supermarket that sells high quality organic and natural products at high prices. In this essay, I will provide a brief orientation of ethics with regards to the concepts of Corporate Social Responsibility - macroethics and Business Ethics - microethics and the theoretical frameworks of consequentialism, deontology and virtue ethics. I will be using deontology framework in ethics devised by Immanuel Kant to assess if the marketing strategy and the products sold at Whole Foods Market support their principle of ‘organic and natural’.
Beginning with ethnohistory, which includes anthropology, the beginnings of the different studies of mankind are introduced, when the book then jumps to a postcolonial perspective the views of the future are pointed to the mistakes of the past. Each theory has a purpose to explaining the views and studies of different historians around the world. This essay will compare my views on ethnohistory combined with anthropology versus the views of postcolonial history.
The world of anthropology is tightly woven into research of humans and their cultures. One of the most important principles of the Code of Ethics of the American Anthropological Association (AAA) is found in Part III, Section A, Number 1: “Anthropological researchers have primary ethical obligations to the people, species, and materials they study and to the people with whom they work.” (American Anthropological Association, 2009) This main principle helps to guide social scientists through a maze of ethical dilemmas such as if and how the research itself may harm or otherwise impact those with whom they are studying. While the purpose of the research may be to gain knowledge of the plight of a certain individual or group of individuals, by the extension of the sharing of this knowledge the person or persons being studied may draw unwanted attention. By utilizing the Code of Ethics, the framework has been established so that the researcher is guided “to consult actively with...
I chose sex in advertising for my research topic because I do not know about it well, even though a lot of sexual images and texts in advertisements. When I was a little kid, I often surprised by ads with sexy woman. Even now, I sometimes have my eyes glued to such kinds of advertising. I wonder that there are some physiological reasons why people pay attention to sex images. Also, learning about sex in advertising is useful for my career because I want to work for an advertising company in the future. I infer that sex sells has both good and bad aspects and I can use it effectively by learning it accurately. If I use it effectively, we can make much money. However, we also take a risk by using sex in ads because some extreme images may give a bad reputation on products and company. Also, I care about the danger of sex in advertising, too. If I were a parent, I do not want my children to see some ads because they are too excessive for children. By researching this topic, I hope I can learn what is harmful for young people. I think sex sells have both good and bad effects on commercial and ethical aspects. Now, I have three questions about sex in advertising. First, I want to know when and how it has been used. I think there should be many famous advertisements with sexual images. Next, I would like to learn about how effective it is. I infer that there are both positive and negative effects in the advertising. Lastly, I want to know how boys and girls react to the advertisement. Some ads focus on to get male customers and others target on female. I also want to know how reaction relates to purchasing. Some people may not change their purchasing behavior even though they notice the ads and are ...
We all have gone through troubling times in our life. We have all experienced pain and loss one way or another. The Holocaust was a completely different kind of horror, and Adolf Hitler was the sole cause of World War II and the Holocaust. The Holocaust was a terrible time for the Jewish people of Germany. Hitler had two plans for Germany, the camp life was traumatizing and the aftermath of the Holocaust left Germany both physically and mentally broken.
When I was a kid my parents always took me to Nathdwara to take the blessings of Lord Krishna every now and then because my parents are so religious. So by going there several times I am also attached to that place. Actually Nathdwara is situated in Rajasthan state and I live in the state called Gujarat and in the city called as Ahmedabad. It takes six hours drive from my city to Nathdwara and this is the only nearest place where I could get mental peace. This is very important place for me and my family because it is a tradition of our family that whoever goes there gives free food to the hungry and poor people. We do so because we think that if we do good work in our life we will be allowed by god to go to the heaven. [The two states on the left are Gujarat and Rajasthan. One in light blue color is Gujarat with the arrows and on the top of it with cream color is Rajasthan. I live in the middle of the state and Nathdwara is at the border of the Rajasthan]
...nd British troops began to invade Germany. Hitler’s Wife took poison, killing her-self, Hitler took some poison but it didn’t work so he shot his self. The other leaders that helped Hitler also killed their self’s so they didn’t have to do the time in prison for what they did. The American troops and the other troops found the bodies of these leaders and burned them to make sure they were long gone. But it wasn’t in a few days that the news that Hitler was dead came out to the public.
Growing up in a multi-cultural family can broaden not only your life experiences, but also influence how you view the world. Culture is something that can either be accepted, or something to be apprehensive of. Ethnography helps society learn about culture by fully immersing yourself in the culture. By observing, learning and participating in various cultures it can eliminate a lot of apprehension as well as broaden your ability to accept others. Throughout this essay, I will answer a few questions associated with ethnography and how studying a culture can help our own society progress as well. It is important to know what ethnography is, as well as methods that can be useful (or even detrimental) to your experience. These are questions that
Sex is everywhere in our society. It is on TV, magazines, radio, billboards, and basically anywhere you look today. People cannot get away from sex in advertising because so many companies use it. Sex appeals are used in advertising all the time, and people love to look at it because 'Sometimes people listen better with their eyes' (Steel 137). Sex in advertising is an effective technique that is used today. It helps companies successfully sell their product in our market. Of course it has to be directed at the right audience, and sold at the right places in order for it to work.
The problems of ethnocentrism tend to manifest themselves in the philosophy of history, when philosophers attempt to interpret empirical history in teleological terms. Ethnocentrism arises whenever the researcher attempts to universalize the Western subject-position. In sociological terms that have been widely popularized since Sumner, ethnocentrism involves one first identifying with an in-group, with whom one shares certain observable characteristics (culture, language, physical features, or customs, for example).[1] The belief in shared characteristics leads to an assertion of identity, and this belief in turn influences attitudes. Our attitude toward the in-group is one of favouritism, whereas our attitude toward the out-group is one of
The portrayals of men in advertising began shifting towards a focus on sexual appeal in the 1980s, which is around the same that women in advertising were making this shift as well. According to Amy-Chinn, advertisements from 1985 conveyed the message that “men no longer just looked, they were also to be looked at” as seen in advertisements with men who were stripped down to their briefs (2). Additionally, advertisements like these were influencing society to view the male body “as an objectified commodity” (Mager and Helgeson 240). This shows how advertisements made an impact on societal views towards gender roles by portraying men as sex objects, similarly to women. By showcasing men and women in little clothing and provocative poses, advertisements influenced society to perceive men and women with more sexual
The problems of ethnocentrism tend to manifest themselves in the philosophy of history, when philosophers attempt to interpret empirical history in teleological terms. Ethnocentrism arises whenever the researcher attempts to universalize the Western subject-position. In sociological terms that have been widely popularized since Sumner, ethnocentrism involves one first identifying with an in-group, with whom one shares certain observable characteristics (culture, language, physical features, or customs, for example).[1] The belief in shared characteristics leads to an assertion of identity, and this belief in turn influences attitudes. Our attitude toward the in-group is one of favouritism, whereas our attitude toward the out-group is one of
For example, In 1947, the Executive board of the American Anthropological Association refused to take part in the Universal Declaration of Human Rights, due to the constraints of Cultural Relativism (Textbook 300). By embracing the concept of Cultural Relativism, anthropologists take on the role of an “observer” that records data rather than taking on an “interventionist” role (Powerpoint 4). As a result, anthropologists prevent their own bias and judgement being applied to the culture they are studying. Historically, there have been instances, such as genocide, in which anthropologists have spoken out against (Textbook 300). But for the many other human rights issues, such as domestic abuse, anthropologists have not spoken out in consideration of the principle of cultural relativism (Textbook 300).
This step is followed by Mixing to break big lumps and to homogenize the softened clay mixture. The mixing could be done mechanically, by the use of some ani...