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BUS 311 The concept that “business ethics is an oxymoron” is a topic that at first may seem like a contradiction. This refers to the “apparently inherent” conflict between morality and the pursuit of profit (Transcript: Ethics: Business an Oxymoron?, n.d.). The implication is that if a company has to choose between profits and doing the right thing, the business will choose profit because that is what businesses are all about. However, this notion comes from a point of view not familiar with how businesses actually operate. There are more benefits and incentives for a business to act ethically than to act unethically, and that is what this essay tries to prove.