It is a unique technique As technology get more advance, people use cameras, tracking devices in the stores to track customers shopping behavior. The retailers apply every detail that they get from anthropologists to get people buy their products. Some people claim that the surveillance of consumers by retail anthropologists is manipulative and unethical. However, the claim is not entirely true. Many retail use the data they get from anthropologists and apply it to their store to create great experiences for their customers, encourage customers to revisited, and ultimately improve business performances.
Have you ever walked into a store and notice that your favorite items are always at the end of the store or on the right side? Stores and businesses use different ways to target your ability as a shopper to get you to purchase more and frequent their stores more often than what you would normally do. Malcolm Gladwell and Charles Duhigg explain different shopping method in which stores and businesses use to get you to walk into their store and purchase items in which you need and don’t need. In Gladwell’s article of the “The Science of Shopping”, Gladwell explains with great analytical detail the strategies that stores and businesses use to bring in customers frequently and buy more products than what the customer actually needs. As well as Duhigg implements his ideas and the psychology of “ The Power of Habit” that trigger the process of cues and rewards that creates a habit that maybe hard to break.
The manipulation of retail anthropologists and the information that is acquired by surveillance cameras help improve shopping experiences for consumers. Although some people may feel insecure about them being watched, the results of such program helps assist consumers by making their shopping experiences more enjoyable, with a store layout that is specifically designed for ... ... middle of paper ... ...optimize shoppability of the store. One day, we will have cameras in every store, and the shopping experience will be tracked and customized to the consumers’ needs. Just like we get accustomed to other things in life that change around us, we will all soon agree that these options that retailers are taking without our permission will soon be invaluable and we will thank them for such ease. Although, it may not easy for some people to agree; if they were to take the time to be able to fully understand the retailer’s idea behind such techniques, it would change their mind.
Technology has a huge impact in in-store shopping experience, very convenient for the customers. Technology cannot only tell retailers what to sell, it can tell them how to sell and how to keep it sold. Retailer should have the skills of computer system as many stores are implemented to automatic ordering system that helps them order things fast. Database marketing lets retailer develop programs that provide on-going intelligence ba... ... middle of paper ... ...rs from the most loyal to the most uninterested is critical. Even in the article Mr. Wright says Mr. Wright says, “He’s aware that customers are sensitive to privacy concerns and has designed a product that can’t track individual identities” I think retailers should be loyal to customer as some customers are loyal to them.
The price-matching policy has its negative effects but at the same time, it gives best buy to option to retrieve its sales among the new online competitors. As a CEO, I would keep the permanent price-matching because it’s one of the few reasons why customers would visit the store and buy the product they need for a reasonable price. Also the fact that price-matching might seem more convenient for the customers since there is no need to wait for the shipment of the product because not everyone can afford Amazon prime to get their products shipped soon enough. Another reason why I would continue the policy of price matching is that there are more benefits that the company can gain if they price match the showrooming products and at the same time place non-showrooming items with higher prices so that the company can gain back the sales they have lost as they purchase the products from the store. Customer service also plays a very important role when it comes to convincing customers to buy from the store because shopping is not always about getting the best price but also about the shopping experience.
First, they get their own system to track down their inventory. If they recognize the deficiency in its inventory on their system, they can easily find out how to manage inventory to catch customer’s demands. It lessens the risk of occurrences of their out-of-stock events. Their system also includes supermarket’s supply chain. It does not focus on just inventory, but it can show managers that their all operations are working well by Wegmans’s strategy.
And a lot of shoppers enjoy doing so with others, viewing the in-store shopping experience as a social engagement. Further, consumers often look to in-store experts – otherwise known as store associates – to provide product detail, answer their questions, and overall provide the personal touch that the online experience cannot. All of these factors expose the inherent limitations of purchasing products from an ecommerce website. Retailers would be wise to take notice of these limitations and take advantage of the obvious importance of the in-store shopping experience. The increased popularity of alternative fulfilment methods like ship-from-store and in-store pickup is the silver lining for brick-and-mortar businesses.
If an experience a customer has with a company is bad then they will take their business elsewhere. In conclusion, learning the patterns of shoppers will help you to market your items successfully. However, there is much to be said about customer service. Walking into a store and feeling welcome and wanted is important to customers as well. On- line they can give you suggestions of what you might like or what people like you have purchased in the past but what is that saying about you?
Purchasing has made small steps by implementing a supplier relations program, but this could go further. Using the point of sale system that updates the items on-hand as sales happen in real time, and also establishing quantities at which orders can automatically sent to purchasing will further ensure that the stores will not run out of any particular items. Marketing’s new initiative is tracking the purchase habits of the individual customers. This will help the stores offer the most wanted products, which is one of Kudler market areas. Instead of offering discounts Kudler has teamed with other stores and businesses such as airlines, gift shops, etc…offering points to its customers that can be redeemed at said stores.
The old saying, “it’s not personal, it’s business” comes to mind when thinking about how to effectively run your business in this, and any, economy. What we should be thinking, and how we should be approaching our customers is, “it’s personal, it’s business”. People want to feel that extra touch of personalized service, and indeed, expect to be “wooed” in order to remain a customer. Regular customers want to be remembered when they walk into your store, they want to feel they belong. Consequently, calling them by name and making them feel welcome will set their shopping experience apart from all other stores they frequent.