Ethical Issues With Target's Automotive Industry

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With Target facing the showrooming effect, Target is pressuring its vendors to provide specialty products that will be privy to only Target (Kinicki & Williams, 2013). By having products that cannot be found elsewhere, shoppers will no longer have the advantage of on line shopping the same product. In addition, Target is asking the vendors to decrease prices so that customers will not have the advantage of locating the product elsewhere for a lower price. Although vendors may feel pressured into supplying Target with the demands, ethical issues must be addressed. The utilitarian approach should be investigated before the demands are carried through, and the question should be answered: Who is benefiting from the demand of exclusive products

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