Ethical Consumerism Case Study

INTRODUCTION

It has been known that all ethical consumerism practises have actually gained an increased supremacy over the last couple of years. Consumers have found that the tendency to inform their customers of the ethical consumerism plays a rather vital part as this results in informed purchase decisions through references to ethical as well as moral principles. (The Guardian, 2014).

ETHICAL CONSUMERISM

In ethical consumerism the most commonly applied principles are: social justice, environmental, human rights and as well as the animal welfare discourses . It is the contemporary consumers which are usually constrained by increased amount of scarcity related to time and attention but none the less well a mounting distrust of suppliers

Kellogg Co. is a multinational food manufacturing firm based in the United States (Kellogg Co., 2014). The company was founded in 1906 by Will Keith Kellogg. The company till date carries out manufacturing activities in more than 18 countries and markets its products globally in approximately 180 different countries (Kellogg Co., 2014). It’s largest manufacturing company owned by Kellogg Co. till date is is situated at Trafford Park in Manchester, the UK. By the year 2010, Kellogg Co. had an estimated 30,600 employees across the globe (Kellogg Co., 2014). This company had been recognised for being the most ethically since 2007 and this award given is no ordinary award as the The Ethisphere Institute in Scottsdales, Arizona has many requirement of which alll must be fulfilled and maintained to a high

are surely are well maintained ethical company Courtenay 2014 has emphasised that Kellogs deserve these awards as it has truly shown its ethically and socially consideration through many instances such as those of responsible business enterprise.In its official website, Kellogg Co. asserts that “we know that corporate social responsibility is essential to our current and future success as a business. That is why we have created strategies, governance structures, corporate policies, commitment statements and codes of conduct that help to embed corporate responsibility into our every day operations” (Kellogg Co., 2014). Kellogg Co. has utilised different approaches in order to remain an ethical company since its formation more than a century ago (Dewey, 2014). One of the most significant approaches used by the company to become a socially conscious business is the corporate social responsibility (CSR) framework (Kellogg Co.,