Ethical Appeal In Ivory Tower

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The CNN documentary “Ivory Tower”, created by Andrew Rossi, highlights some of the questions surrounding the issues within the higher education system of America. The main question debated throughout the film, is whether or not higher education is worth the continued rise in tuition. In order to make an affective argument that will convince and engage the audience, it is important for Rossi to use different kinds of appeals. The appeals, which include the ethical appeal, the pathetic appeal, and the logical appeal, all add to the effect of persuasion that the piece can have on the audience. After watching “Ivory Tower”, and coming away with a new outlook about the higher education system, this film definitely had moments that included these…show more content…
This appeal mainly focuses on the credibility of the creator. In “Ivory Tower” there were many experts brought in to explain facts about college life, and what is contributing to the current national student debt of $1 trillion dollars. Two facts that stood out to me were that, “35% of students don’t study more than 5 hours per week” and “68% of public university students don’t graduate in 4 years”. These facts supported Rossi’s theory that students that attend college, are not excelling the way they should be and are spending thousands of dollars a year to focus more on socializing rather than their studies. Students from different universities throughout the United States, like Arizona State University, explain how students like themselves just look for the “easy” classes. This film brings up the website “rate my professor”, and how students aren’t looking for a challenge, they just want to get by. This meritocracy is what is causing a bachelors degree to be less and less prestigious among the work force. These facts make me question if college is really worth the cost, which Rossi’s main…show more content…
This appeal focuses on the emotions that an audience can demonstrate. An example in this documentary of emotional involvement is when Rossi documents the occupation of the Presidents office at Cooper Union. Cooper Union has not had its students pay tuition since its founding, until recently when a new tuition program was implemented by the schools president. There were many examples of how emotional and heated the situation between the students and the administration at Cooper Union got. One example is when the students had occupied the President’s office, and the president agreed to meet with the students, after many days of protest. When the students confront the President with their issues, you can hear the emotion in their voices. Another example of ethos was at the Cooper Union commencement ceremony. President Jamshed Bharucha was giving his commencement speech, when one by one the graduating students stood up and turned their backs on him. The inclusion of this scene in the documentary shows the audience the lengths the students at the Cooper Union are proving to go to invoke what they think is right. After seeing how deeply charging tuition affected the students, it is hard not for the audience to have an emotional reaction to what they students feel they are going

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