Then he started fixing peoples watches then as he grew older he started making other things like a quadricycle and a gas engine in the late 1890’s. His inventions changed the way that people would travel the ways that wars would be fought and captivated a nation. In my essay I’m going to focus on Ford Motor Company’s Ford Mustangs. Ford Motor Company was started on June 16, 1903 by Henry Ford and some other investors. When Ford Motors first started it was only one of fifteen car manufacturers in Detroit and one of eighty-eight in the United States.
The citizens of America had a profound respect for GM’s positive efforts. On the other hand, in 1949 after the purchase of National City Lines of Los Angeles, GM was accused of buying streetcar companies since the 1920’s and replacing them with bus systems (Associate Press, 2008). Consequently, in this Los Angeles case General Motors was convicted of conspiracy, their first major cover up. After the war, GM executives persuaded DuPont’s directors to invest 25 million dollars in GM. DuPont could use their products of plastics, paints, and artificial leather with GM automakers designs and jointly dominated the market.
The automotive industry is a highly competitive market where brand loyalty is only as strong as the latest gizmo and horsepower upgrade. The automotive assembly process, perfected by Henry Ford, was based on the simple principle that “customers can order a Model T in any color they wanted as long as it was black.” After the 1920’s the market witnessed new entrants with unheard of automobile features that ended Ford’s golden age. New automakers such as Buick, Chrysler, and Oldsmobile offered customers varying colors and styles that propelled sales. The automotive industry has grown in the United States from 4192 automobiles on the road in 1900 to 204 million in 2003. In an effort to regain brand loyalty Ford has embarked on an ambitious automotive development process known as flexible manufacturing.
Part of GM growth strategy is foreign investment and outsourcing jobs in China. After recovering from filing chapter 11 General Motors has gone above and beyond to keep their heads above the water. General Motors’ competitive strategy from the beginning has always been product differentiation. As GM’s former CEO Alfred P. Sloan stated, GM makes “a car for every purse and purpose’. GM engineers are focused on developing advanced technologies that lead to improved fuel economy, less emissions and a reduced dependence on petroleum.
INTERESTING FACTS · The Model T was the first car produced on an assembly line · The Big Three automobiles producers were Ford, GM and Chrysler. · Ford was founded in 1903 by Henry Ford · GM was founded in 1897 by Ransom Olds · Reorganization of Maxwell Motors created Chrysler Corporation · In 1926 GM introduced Pontiac · In 1928 Chrysler introduced Plymouth · The Model T was Ford’s big seller · You could buy a Model T for $290 · Ford acquired Lincoln in 1922 · Americans preferred closed cars over touring cars (open tops) · GM earned over 80 million in profits in 1923 · Americans drove 198 billion miles in 1929 · Gatsby owned a Rolls Royce
Henry Ford made it possible for people with an average income to own a motor vehicle by creating the assembly line and the theory of mass production. "The horse, which had been the chief means of land transportation for 3,500 years, had given way to the automobile, and the country's largest industry had been born." (Gordon) The First production of the Model T came out on October 1, 1908 at the Piquette Avenue Plant in Detroit. (www.hfmgv.org) At the time the Model T was going for a price around $850 and by the Twenties a newer model could be bought for at a price of $275. (Gordon) Although having a Model T, was a sign of wealth, it was awfully cheaper than other cars being manufactured by the other manufactures.
Thanks to GM, many of the popular vehicle brands that are available, they have produced. You can understand how vital GM has been to the automotive world when you find out that “it was the world’s largest car maker from 1931 to 2008, when it was surpassed by Toyota” (Costantini). The history of GM dates back to 1908. At this time or to be more specific on September 16, GM was founded in Flint, Michigan, by William C Durant (General Motors Company, 2011). The company started as Durant-Dot Carriage Company which started in 1886 and by 1900 was producing over 100,000 carriages a year (Flint).
In the same year Ford founded the Detroit Automobile Company. Within 3 years Ford had built an improved, more reliable Quadricycle, using a four-cylinder, 36 horsepower-racing engine. In 1901 his car beat what was then the world's fastest automobile in a race before a crowd of eight thousand people in Grosse Pointe, Michigan. The publicity he received for this victory allowed Ford to finance a practical laboratory for refining his auto ideas. In 1903 Ford launched his own car company, The Ford Motor Car Company, and by January 1904 he had sold 658 vehicles.
However despite its impact Fords competitive advantage was short lived and was soon taken over as Alfred P. Sloan at General Motors sensed consumers wanted more variety than what they were being offered and he offered “a car for every purse and purpose” (Holweg, 2014, p. 14). Customers were soon given a choice with a broader range of products to include cars of different colour which was in contrast to Fords standard black car. Employment Europe is the largest automobile producing region with nearly 20 million vehicles assembled in 2001. It is the world’s largest market in terms of size and the competition is intense. The automotive industry represents up to one third of European manufacturing jobs.
The automobile has been an icon in America for over a century. Following the creation of the auto industry, was the creation of multiple car brands owned by one corporation. This lead to the form of automotive giants, ultimately leading to what we know today has the Big Three. In 1910 there was about 500,000 automobiles on the road. When Ford started producing Mo... ... middle of paper ... ...where but up.